Zero-waste body wash Plus comes in dissolvable packaging

Look on the again of your plastic bottle of body wash and the primary ingredient you’ll doubtless see is water—however for a brand new body wash by personal-care model Plus, you add the water your self to a dehydrated sq. that, as soon as moist, turns into foam. As an alternative of being packaged in a plastic bottle, that body wash comes in a sachet fabricated from wooden pulp that you would be able to drop on the ground of your bathe while you’re performed. It should utterly dissolve down the drain.

“The thought of 100% dissolvable packaging—that you just hop in the bathe with one thing and it disappears by the point you’re performed getting clear—was one thing that we felt has the potential to get folks actually enthusiastic about making a better option in the bathe,” says Plus cofounder and CEO Cathryn Woodruff. Woodruff, who beforehand labored for chickpea pasta firm Banza, began Plus with Julie Schott and Brian Bordainick, who collectively based skincare firm Starface.

[Photo: Plus]

Plus goals to resolve two primary issues with standard body washes: the environmental prices of transport water, and single-use plastic packaging. Plus is geared toward shoppers who don’t need to use bars of cleaning soap for quite a lot of causes. Cleaning soap bars are additionally heavier to ship than the Plus sheets, Schott notes, that are “just about weightless, so it’s like mailing a letter.”

[Photo: Plus]

Earlier than creating Starface, Schott was a magnificence editor at Elle the place she says she noticed the “astronomical quantity of waste” generated by the sweetness and personal-care business, and the place she additionally first realized of the development towards waterless merchandise. Waterless merchandise have expanded past beauty to manufacturers like Forgo, which created a just-add-water powdered hand cleaning soap, and Blueland, which turned cleansing merchandise into tablets you possibly can combine with water at house.


Some merchandise, particularly in zits care, like with Starface, can’t be waterless, Schott says, however body wash can. In response to Plus, its body wash makes use of 38% much less water than conventional bottled washes, and with out that weight or the plastic packaging, outcomes in 80% fewer carbon emissions from transport. Plus may also offset 110% of its emissions by partnering with Pachama for reforestation tasks.

[Image: Plus]

As a result of the Plus packaging dissolves in water (the textual content on the sachets is printed with water-based, FDA-approved dissolvable ink, and the wooden pulp in the packaging is from Forest Stewardship Council-certified forests), it does require a little bit of a studying curve. The corporate recommends shoppers carry the complete packet into the bathe, opening it away from the stream of water, and begin their bathe with the body wash, in order that moist arms or the water’s spray don’t compromise the product.

[Photo: Plus]

An order of Plus body wash comprises 16 single-use sheets for $16.50—a better value than different body washes, however one Plus says might come down. “As with all new innovation, particularly in the sustainability area, there’s going to be a better price ticket on that, particularly popping out of the gate,” Woodruff says. “However as we develop and scale, we’re very hyper-focused on how we will proceed to make this extra accessible over time.” These sheets come in a bio-based zippered pouch that’s yard or industrially compostable, as is the mailer it’s shipped in.

Schott and Woodruff hope different manufacturers begin making extra waterless merchandise, and rethink their packaging, too. “What you obtain when Plus arrives in the mail is shockingly minimal in distinction to what you obtain from different personal-care manufacturers,” Schott says. “Oftentimes you open the field, you’ve obtained packaging, you’ve obtained tissue, you may need a sheet of stickers, a notecard. It’s enjoyable, nevertheless it’s waste.”