Yubo lets popular creators earn YuBucks—and, later, dollars

Yubo, the video-based social media platform aimed toward Era Z, has launched a program letting popular streamers earn in-app rewards.

Known as the Pixel Reward Program, and launched in December, it permits individuals who create participating streams to obtain Pixels, that are basically trading-card-style pictures accessible for buy on the platform, from their followers. Once they obtain the Pixels, in addition they get 30% of the acquisition worth in YuBucks, Yubo’s inside foreign money, which can be utilized to pay for options like boosting a stream’s placement within the app.

[Image: courtesy of Yubo]Livestreams on Yubo are supposed to be conversations that different customers can take part on, maybe nearer to FaceTime or Zoom chats than to the broadcast-like performances, cooking and craft demos, and comedy movies folks publish to platforms like YouTube, Twitch, or TikTok, says Yubo CEO and cofounder Sacha Lazimi. The platform’s purpose is to permit its younger customers—99% of Yubo’s customers are between 13 and 25, together with 76% who’re between 16 and 21—to attach with new individuals who share their pursuits, not make a reputation for themselves broadcasting or just sharing content material with their current mates. Because of this, video from the roughly 130,000 live-streamed periods Yubo hosts per day disappears on the finish of the stream fairly than stay up for later watching.

“We’re not a content material platform,” says Lazimi. “The purpose of happening Yubo is to have the ability to converse to as many individuals as you’ll be able to.”


[Image: courtesy of Yubo]And whereas YuBucks might sound paying homage to a cryptocurrency, and the collectible Pixels are aesthetically and conceptually just like what crypto followers now commerce as NFTs, there’s no crypto element to this system. However quickly, Lazimi says, there can be a real-world foreign money element: The corporate plans to roll out an growth wherein streamers will get precise dollars, fairly than simply in-game bucks, as a part of their rewards.

[Animation: courtesy of Yubo]The corporate—which claims 50 million customers, together with 12 million in the USA—has additionally expanded an envoy program, wherein people who find themselves typically well-known exterior the platform, comparable to musicians performing new songs or folks holding political debates, host dwell streams and infrequently clarify to newcomers easy methods to use the platform.

Yubo has naturally gained an audience in the course of the coronavirus pandemic, when in-person socializing has been harder; although digital socializing has been frequent for younger folks for many years, on platforms starting from old-school bulletin board methods and AOL Immediate Messenger to on-line gaming. The platform, which emphasizes that it’s not designed to be a dating app, may be among the many first trendy digital providers to crack the code of connecting folks for platonic functions with out producing creepy vibes.

[Image: courtesy of Yubo]Like different latest instruments that join strangers for on-line chats, Yubo units guidelines to verify its customers aren’t bombarded with vulgar content material or nudity. Lazimi says its insurance policies usually enable conduct that might be acceptable in a real-world public house, so somebody sporting a swimsuit on the seashore is permissible whereas somebody flexing of their underwear will not be.

And finally, Lazimi says, the platform is extra supposed for hanging out than for performing.

“It’s actually about socializing with different folks,” he says.