Since 2019, Wolf Entertainment, the TV and media empire behind such franchises as Regulation & Order and its trio of Chicago sequence (Chicago Fireplace, Chicago Med, and Chicago P.D.) has been searching for methods to increase into new media and join with followers on platforms past their TV screens. The corporate has already ventured into podcasts with the launch of Hunted, an unique audio sequence that includes Parker Posey as a U.S. marshal who hunts down the nation’s most harmful fugitives. One other unique podcast sequence is launching this week.
So it appeared solely pure that when the NFT craze kicked into excessive gear this yr, the firm would discover methods to, as Elliot Wolf, EVP of digital at Wolf Entertainment (and the son of the firm’s namesake, mega producer Dick Wolf) places it, “construct out unique IP and discover a strategy to convey storytelling to the blockchain.”
The outcome is the Wolf Society, a “membership-based society for on-line detectives,” Wolf says, which is able to launch at the finish of November. The positioning will likely be accessible on Curio, an NFT market that’s constructed on the Ethereum blockchain.
“The idea is just like The Bored Ape Yacht Club,” he says, “the place in the event you go to the [site] with out holding a Bored Ape [NFT], it is possible for you to to enter the web site and see the public-facing aspect of it. However if you’re a member, it is possible for you to to entry a web site with way more depth and achieve entry past the gated wall of the clubhouse, if you’ll.”
In the case of Wolf Society, members may have the skill to buy NFTs that comprise clues to a chilly case they’ll work to resolve. Every limited-edition NFT will reveal written, audio, and/or video clues about the case. Wolf Society members can then commerce, purchase, and promote the NFTs with different members to acquire extra clues. (Wolf says that the NFT’s can be priced in a manner that is “fan accessible.”)
“You possibly can work with different members, or you possibly can work solo” to resolve the case, he goes on. “But it surely’s not such as you get the NFT,” and also you resolve the case. “You’ll have to use your detective abilities to discern what the related info is” on every NFT, after which transfer on to the subsequent.
Wolf Entertainment’s NFT technique goes past the normal NFT drop, the place firms create collectible artwork or different objects tied to a movie or TV property and put them on the blockchain for followers to purchase, commerce, and promote. (Although there have been some exceptions, equivalent to “Aku“—the story of a younger, Black boy who needs to be an astronaut—that is unfolding by way of NFTs at the similar time that it’s being developed for movie and TV by Nameless Content material.)
This was precisely the level. “We have been seeing what had been performed to this point, and there have been a lot of leisure firms and gamers moving into NFTs, however they have been going it in a fairly conventional manner. They have been taking a look at NFTs as memorabilia or one-off NFT objects. For us, that was a little much less attention-grabbing.”
Somewhat, the thought was to use the similar storytelling strategy to NFTs that the firm invests in its TV reveals and podcasts. As with the Hunted podcast, the cold-case narrative that may unfold via NFTs is not based mostly on an present Wolf Entertainment franchise, however is totally unique. A gaggle of writers and game designers have been assembled to put in writing the instances, mirroring the TV writers room course of.
Ben Arnon, cofounder and CRO of Curio, believes the NFT storyline is simply the starting and that the blockchain IP may make its manner up the leisure meals chain and into different mediums. “We’ve seen over the final decade the evolution of multistory, multi-platform storytelling, the place a lot of movie and TV materials is based mostly on comedian IP, podcast IP,” he says. “From the Curio perspective, we positively assume the NFT area lends itself to a new car of incubation of IP. I believe we’re already seeing sure tasks in the market which can be signing with the main companies and transferring into different platforms. We’re tremendous enthusiastic about that facet of NFTs rising past merely digital collectibles.”
Wolf, although, was extra coy about whether or not the NFT undertaking will wind up as a Wolf Entertainment TV present, saying solely, “I’m not writing something off.”