Why Patagonia wants you to eat breadfruit

04 90620093 why patagonia wants you to eat breadfruit

You gained’t discover breadfruit within the produce aisle at your native grocery retailer. However Patagonia Provisions, the food-focused offshoot of the out of doors attire firm, wants to assist make the tropical fruit a mainstream ingredient.

It’s considered one of a handful of meals that the corporate has recognized as instruments to make the meals system extra sustainable and seize carbon within the soil. (Kernza, a climate-friendly grain that the model become beer, is one other.) “How can we take a look at our meals chain and do issues in another way in order that we are able to have an abundance of nutritious meals sooner or later with out harming the planet in the way in which that chemical agriculture is at this time?” says Patagonia Provisions head Birgit Cameron, who launched the division in 2012 after Patagonia founder Yvon Chouinard mentioned that he needed to tackle the unsustainability of the present meals system.

[Photo: Patagonia Provisions]

The inexperienced, bumpy, massive fruit—referred to as breadfruit in English due to its starchy consistency and the way it smells like baked bread—was as soon as a staple meals in locations like Hawaii, the place it’s referred to as ‘ulu. Imported meals like rice largely changed it over time, and since the fruit doesn’t hold lengthy, it hasn’t been exported out of the tropics. Some cooks just lately rediscovered it and have used it domestically, although it hadn’t been utilized in mass-market merchandise. However the Patagonia staff noticed the potential: as a result of the bushes are grown in agroforests, farms which have a various mixture of bushes, they assist construct wholesome soil. A single tree also can suck up 1.5 tons of CO2 because it grows.

[Photo: Patagonia Provisions]

For the reason that fruit doesn’t final lengthy after it ripens, the corporate determined to flip it into flour. In Costa Rica, it labored with a female-owned farm coop to create a brand new provide chain that grows the fruit, dries it, and mills it. “We had to arrange the infrastructure to create shelf stability for it,” Cameron says. As a result of the bushes are very productive, rising as a lot as 800 kilos of fruit per tree every year, they can assist present each extra revenue for small farmers and an vital supply of native meals.


[Photo: Patagonia Provisions]

Patagonia Provisions now makes use of breadfruit flour to make a line of crackers, and it’s researching different potential makes use of for the flour. The corporate can also be attempting to assist construct the expansion of latest breadfruit farming by supporting initiatives just like the Breadfruit Institute, a Hawaii-based nonprofit that helps farmers study to use agroforestry strategies as an alternative of rising plantations with a single crop.

[Photo: Patagonia Provisions]

Cameron says she’s hoping that extra meals manufacturers start to use breadfruit flour. “We might love for others to take this on,” she says. “We take a look at ourselves as a middle for innovation and discover these pathways [for sustainable food production] and establish infrastructure for it and determine how to convey these sorts of viable and nutritious crops to market.”

The corporate’s sourcing staff additionally continues to discover different little-used substances. “I believe that’s the difficulty with our meals system—we simply default to like 10 issues, you know?” she says. “There’s a lot range on the market. There are such a lot of actually fascinating substances that we could possibly be incorporating.”