Why is it worth $1 billion?

p 1 why on earth is cameo worth dollar1 billion

Cameo, the platform the place you possibly can rent Lindsay Lohan ($375), Vanilla Ice ($300), or Debbie Gibson ($249) to sing your bestie glad birthday, is now valued at over $1 billion. What? How? Learn on.

So how precisely is Cameo worth $1 billion?

Cameo just raised $100 million in Series C funding, pocketing money from A-list dough-makers like SoftBank Imaginative and prescient Fund 2, Google Ventures, UTA, and Amazon’s Alexa Fund. Altogether, the contemporary monetary infusion pumps Cameo’s worth into unicorn territory.


What precisely does Cameo provide?

Customized movies from celebs, usually in underneath 24 hours. The corporate says that 80% are gifts, principally for birthdays, together with bulletins (assume child, wedding ceremony, and so forth); roasting or pleasant trolling are additionally widespread.

How a lot does Cameo really make?

Cameo says it has made over 2 million videos. Its CEO told the Wall Avenue Journal that it generated $100 million final yr, 4 occasions what it made the yr earlier than, however take note, 75% went to creators. Cameo’s quick development may assist clarify the valuation.

So why did enterprise funds spend money on Gilbert Gottfried roasting strangers?

As social media apps go, Cameo has a stunningly purposeful enterprise mannequin: clients pay a whole bunch or hundreds of {dollars} for a one-time transaction, of which Cameo takes a 25% minimize, with no main overhead. This is way more reliable a enterprise mannequin than, say, a social media firm with hundreds of thousands of customers however no clear path to monetization, or something involving the advert market, which is more and more unpredictable because the media world continues to fracture.

Can Cameo develop?

Oh yeah. One phrase: worldwide. Solely 20% of Cameo movies are at the moment bought outdoors the US.

What are some comparable corporations?

Different direct fan-to-celeb corporations are additionally flourishing: Patreon and OnlyFans are each unicorns, and Substack is more than halfway there. Altogether, this suite of corporations is erasing the longtime gatekeeper role of massive media, and instantly connecting customers with content material creators in new methods.

How has the pandemic affected Cameo?

It’s been a boon. The monetary realities of the pandemic dissipated any lingering celeb stigma about for-pay video gigs on an app. (Simply 18 months in the past, flat refusals from celebs weren’t unusual.) Cameo pivoted by including choices like Zoom chat bookings with celebs.

Which celebs earn quite a bit?

A 2020 analysis discovered that Cameo’s prime seven earners had been males: comic Michael Rapaport (recognized for his rants), Workplace actor Brian Baumgartner; actor Gilbert Gottfried (recognized for roasting your pals); former Shark Tank businessman Kevin O’Leary; comic James Murray; Lord of the Rings actor Sean Astin; and gossip maven Perez Hilton. All make within the vary of $175,000-$250,000 per yr. Over 150 Cameo stars earned more than $100,000 final yr.


Are there any ladies on Cameo?

Yep. Actual Housewives NYC’s Sonja Morgan and Bethenny Frankel, in addition to singer Debbie Gibson (seen here, announcing a customer’s wedding), rounded out the highest 14 final yr. Frankel, who initially declined to be on the app, was also a Series A and B investor, and says her funding has grown greater than 20-fold. Snoop Dogg and Tony Hawk are additionally traders.

What’s subsequent for Cameo?

Search for Cameo at work: Suppose celeb appearances at your occasions and conferences, in addition to celebs schilling merchandise—the latter of which can threaten to erase the longstanding phalanx of brokers and company entrepreneurs who join celebs with endorsement alternatives. Cameo is betting big on this to diversify its income. And oh yeah, worker recognition: Its web site suggests utilizing Cameo movies for “legendary promotion bulletins.”