What’s the best day and best length for LinkedIn messages?

You took the plunge and despatched an InMail to a possible job candidate on LinkedIn and now you’re ready for a response. However did you optimize your probability of standing out? LinkedIn carried out an evaluation of tens of hundreds of thousands of InMails despatched by recruiters globally between April 2020 and February 2021. And it revealed which of them have been prone to get a quick response.

Observe: Though these information factors apply to recruiters who despatched InMail to potential jobseekers, the findings are good basic pointers for anybody attempting to message via the platform.

The evaluation checked out:

  • length of the message
  • which day of the week it was despatched
  • whether or not the message was customized or not

The outcomes have been fairly easy.


Shorter is best

Those who delivered their message between 201-400 characters received a 16% increased than common response charge and 41% higher than InMails with greater than 1,400 characters. Briefly (pun supposed) individuals are busy so make your level concise.

[Image: courtesy of LinkedIn]

Tuesday is the best day to ship an InMail

However simply by a slim margin. Tuesday will get a 2% increased response charge whereas Saturday accounts for 13% fewer responses. Let folks have their weekend.

Customized InMails carry out about 20% higher

In messaging, as with most issues, folks wish to really feel particular. So keep away from sending out generic messages and take the time to personalize the notice with somebody’s title and some distinctive particulars.