What’s a Good Pinterest Click Through Rate (CTR)? We CRUNCHED the Data

What’s a Good Pinterest Click Through Rate (CTR)? We CRUNCHED the Data

All the Pinterest impressions in the world are good for nothing until you get clicks to your website.

Put one other approach, it’s higher to have fewer impressions and extra clicks than the different.

You don’t become profitable on Pinterest.

You become profitable in your website.

And us bloggers aren’t on Pinterest as a result of it’s enjoyable (possibly some bloggers are, however not me).  We’re there as a result of we wish visitors.

However, with out Pinterest impressions, you don’t get clicks.

What number of clicks do you have to get for each 1,000 Pinterest month-to-month viewers?

For my largest area of interest website, I get a practically 1% CTR (.91% to be exact).  Meaning for each 1,000 viewers on Pinterest, I get 9 clicks to my website.

Whereas this sounds low, it’s truly fairly excessive in comparison with many different Pinterest accounts.  I don’t have the highest CTR, but it surely’s not unhealthy.

Pinterest CTR Data

Once I first calculated my Pinterest CTR, I assumed it was unhealthy.  So, I wished to see simply how unhealthy it was relative to different websites.  I began amassing Pinterest CTR knowledge from many different established area of interest websites and Pinterest accounts.  I focused Pinterest accounts with 2.5 million to 10 million month-to-month Pinterest impressions (roughly the identical dimension as mine).

Not solely did I be taught my Pinterest CTR is fairly good, however the knowledge become a good weblog submit.

Under I set out the Pinterest CTR knowledge for a variety of area of interest websites from a number of Pinterest-friendly niches.

My Area of interest Website

  • 9.1M month-to-month Pinterest viewers (final 30 days)
  • Visits to Website (final 30 days): 578,355
  • Pinterest Visitors (final 30 days): 82,806

Pinterest CTR= .91%

=> Click right here to be taught extra about how I get an above common Pinterest CTR (totalling greater than 80,000 month-to-month web site visits).

Meals Area of interest Website

  • 5.1M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 13,333
  • % of Pinterest Visitors: 86.42%= 11,523

Pinterest CTR= 0.22%

Journey Area of interest Website

  • 3.9M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 18,003
  • % of Pinterest Visitors: 47.06%= 8,472

Pinterest CTR= 0.22%

Quotes Website

  • 5.9M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 1,106
  • % of Pinterest Visitors: 100%

Pinterest CTR= 0.02%

Animals Area of interest Website

  • 4M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 2184
  • % of Pinterest Visitors: 100%

Pinterest CTR= 0.05%

Well being Area of interest Website

  • 5.9M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 1,045,148
  • % of Pinterest Visitors: 2.73%= 28,532

Pinterest CTR= 0.5%

Marriage ceremony Area of interest Website

  • 9.7M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 48,365
  • % of Pinterest Visitors: 47.82%= 23,128

Pinterest CTR= 0.24%

DIY Website

  • 8.2M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 17,508
  • % of Pinterest Visitors: 44.79%= 7,841

Pinterest CTR= 0.1%

Humor Area of interest Website

  • 6.4M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 2,153,664
  • % of Pinterest Visitors: 3.12%= 67,194

Pinterest CTR= 1.05%

Leisure Area of interest Website

  • 5.5M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 2,603,299
  • % of Pinterest Visitors: 1.04%= 27,074

Pinterest CTR= 0.005%

Artwork Area of interest Website

  • 4.2M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 18,059
  • % of Pinterest Visitors: 90.76%= 16,390

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Pinterest CTR= 0.4%

Structure Area of interest Website

  • 4.8M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 11,385
  • % of Pinterest Visitors: 73.94%= 8,418

Pinterest CTR= 0.2%

Children Area of interest Website

  • 7.6M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 23,078
  • % of Pinterest Visitors: 25.57%= 5,901

Pinterest CTR= 0.08%

Gardening Area of interest Website

  • 5.5M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 77,029
  • % of Pinterest Visitors: 41.02%= 31,597

Pinterest CTR= 0.6%

Tattoo Area of interest Website

  • 6M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 7,121
  • % of Pinterest Visitors: 94.14%= 6,703

Pinterest CTR= 0.1%

Tech Area of interest Website

  • 4.3M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 312,852
  • % of Pinterest Visitors: 2.24%= 7,007

Pinterest CTR= 0.16%

Celeb Area of interest Website

  • 7.8M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 8,314
  • % of Pinterest Visitors: 44.85%= 3,729

Pinterest CTR= 0.05%

Social gathering Area of interest Website

  • 6.9M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 5,151
  • % of Pinterest Visitors: 95.94%= 4,941

Pinterest CTR= 0.07%

Historical past Area of interest Website

  • 2.5M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 673,192
  • % of Pinterest Visitors: 1.78%= 11,982

Pinterest CTR= 0.48%

Magnificence Area of interest Website

  • 5.9M month-to-month Pinterest viewers
  • Month-to-month Visits to Website: 3533
  • % of Pinterest Visitors: 98.12%= 3,466

Pinterest CTR= 0.058%

Common Pinterest CTR

The typical and median Pinterest CTR from the above 20 area of interest websites are as follows:

  • Common CTR: .28%
  • Median CTR: .18%

=> Click right here to be taught extra about how I get an above common Pinterest CTR (totalling greater than 80,000 month-to-month web site visits).

How did we accumulate this knowledge?

That is essential.  The above knowledge apart from my area of interest website, is predicated on SimilarWeb visitors knowledge, which isn’t 100% correct (but it surely’s the finest we’ve got).

What we did was as follows:

Obtained Pinterest viewer quantity from Pinterest.  Pinterest shows this for every account so these numbers are dependable.

Obtained complete web site visitors for the final 30 days in Similarweb.com

Apply % of Pinterest visitors as reported in Similarweb.com to complete visitors for the final 30 days to find out the quantity of visitors to every web site from Pinterest.

Divide that Pinterest visitors quantity by complete Pinterest month-to-month viewers.  That is the approximate Pinterest CTR.

Why don’t we embrace the particular person area of interest websites and Pinterest Accounts?

I contemplating doing so, however until completely essential, I don’t care to “out” or reveal different area of interest websites when used for illustrative functions until I’ve their specific permission (which I didn’t search).  I’m a Joe-Blow area of interest website blogger and would respect the identical courtesy.

Disclaimers:

We relied on a lot of knowledge from Similarweb.com which isn’t 100% correct, so please hold this in thoughts when studying the above info.

The above evaluation is predicated on solely 20 area of interest websites and Pinterest accounts.  That is a very small knowledge set.  It’s not a adequate knowledge set to conclude the common and median Pinterest CTR numbers can be the identical throughout all Pinterest Enterprise accounts.

JonD gravatar fs jun2019

Jon runs the place round right here.  He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of dollars.  His delight and pleasure is the electronic mail e-newsletter he publishes that’s “the finest running a blog electronic mail e-newsletter round.”

Hyperbole?  Perhaps, however go test it out to see what some readers say.

In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a number of internet properties visited and beloved by tens of millions of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.

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