What to do beyond applying to online job listings

“Why do you spend a lot time scouring online postings?” 

As an govt coach, I typically ask this query of purchasers who’re within the midst of a job transition. The reply I invariably get comes down to FOMO: They concern lacking out on a possibility.

Anybody who has ever been unemployed is aware of how overwhelming a job search may be. The FOMO is actual, as is the stress. It’s simple to really feel responsible should you’re not spending each waking second in search of your subsequent large factor.


However this “spray and pray” technique of applying to as many job listings as potential and hoping that your résumé stands out because the needle within the haystack not often works.

The very fact is that almost all positions are usually not publicly obtainable, with greater than 60% of jobs being found through networking as an alternative. Plus, you could possibly be utilizing this time to develop key abilities and market them in a consulting capability to earn some cash earlier than you land your subsequent fulltime job. So, whereas it could really feel productive to spend most of your day combing online portals for openings that you could be be certified for, there are extra strategic methods to spend your time and, within the course of, set your self aside out of your competitors.

As an alternative of sinking the complete day right into a random online hunt for positions, listed here are six methods to extra fruitfully spend your job-search time.

1. Rethink your strategy to constructing relationships

It nonetheless holds true that one of the best ways to discover a job is thru networking, however most jobs leads don’t come from individuals who know you finest. To have networking repay for you, contemplate going broad as an alternative of solely connecting with individuals in your fast community. Examine skilled associations the place you may nearly rub shoulders with a various vary of pros. Most individuals are greater than keen to spend ten minutes giving recommendation, sharing data, or offering a referral.

Additionally contemplate revising your playbook by way of who you attain out to for help and be keen to bump it up a stage if acceptable. One in all my purchasers was in search of a brand new place in a biotech firm. Most recruiters would get rid of her as a result of she solely had two years of trade expertise. She determined as an alternative to attain out to CEOs at her goal firms to ask for his or her direct enter on worker engagement and trade traits. This outreach in the end led to a referral for an open place that she was employed for.

2. Create and share content material 

To maximise your skill to join with influencers who can open doorways to your subsequent job, you want to be seen in your discipline. Some of the efficient methods to accomplish that is via content material creation that may enable you change into a acknowledged trade thought chief. By showcasing your experience via writing or talking, your authority will increase as a result of others be taught what you care about and the way you strategy issues.


My shopper Rebecca is a radio govt who discovered herself in transition due to falling revenues at her station due to the pandemic. Via her community, she discovered {that a} revered journal revealed by Harvard College was about to publish its predictions for 2021. Rebecca requested the editors if she may submit a chunk for his or her consideration. The celebrated publication accepted her article on racial inequity in her trade, a subject she is captivated with. Since Rebecca was within the means of applying for a grant to help variety efforts within the media, her article placement supplied the credibility she wanted at simply the precise time. 

3. Polish your social media presence

When you begin producing content material, you’ll want to share it to entice consideration to your experience. You’ll be able to submit thought management articles that you simply write, or skilled movies that you simply create, to the “Featured” part of your LinkedIn profile. Potential employers and recruiters do try your presence on digital platforms—particularly LinkedIn—to study you earlier than inviting you to interview. In accordance to a CareerBuilder study, roughly 70% of employers use social networking websites to analysis job candidates. Of those who do, 43% mentioned a candidate’s social media content material influenced their resolution to rent them. Since your new content material will probably be luring extra potential employers to you, take the chance to revisit your LinkedIn profile, ensuring it’s as compelling as potential.

4. Sharpen your abilities

A 3rd piece of the puzzle is investigating probably the most in-demand abilities in your job perform and trade. Taking the time now when you have some downtime to put money into studying these abilities which can be most essential right now—in addition to competencies which can be projected to be important sooner or later—will allow you to present the hiring supervisor that you simply care about your long-term profession and how one can finest serve the corporate. Ask your supervisor or a mentor what capabilities you’ll want to get to the subsequent stage and beyond. Online portals similar to Coursera and LinkedIn Studying supply a plethora of top quality, on-demand course choices to enable you improve your abilities.

5. Develop a aspect hustle

For those who aren’t positive which abilities to develop, considering via what companies to supply on a consulting foundation when you search for work can assist you hone in in your strongest choices. Creating a distinct segment to monetize your abilities whereas in a job transition allows you to determine your most respected abilities and pursuits whereas diversifying your sources of earnings.

One in all my purchasers had been a radio producer for 20 years when her job was eradicated. She requested her community what they thought was her most marketable talent. Immediately she is a profitable podcasting and storytelling advisor. 

6. Grasp the video interview 

Prepping for an interview within the COVID-19 period requires a unique strategy than in pre-pandemic occasions, and should you haven’t interviewed within the final 12 months, it’s essential to perceive the brand new digital interviewing course of.  

To current your finest self over video, take a look at out your lighting, sound, and background beforehand. Have the sunshine in entrance of you, digicam at eye stage, and discover an aesthetically pleasing background—no mattress or messy cabinets. Then, costume as you’d for an in-person interview, proper down to the footwear. The secret’s to consider the digital alternative simply as you’d an in-person interview by way of professionalism, however to combine these particular ways that create knowledgeable impression when speaking via an online cam.