What motivates me?
Cash for starters. I do that for a residing so I must become profitable.
However if you happen to have a look at Fat Stacks, for instance, it’s not all about cash.
I run Fat Stacks poorly.
I don’t actually optimize my content material for search. I don’t write behemoth weblog posts focusing on profitable key phrases. I don’t do outreach or hyperlink constructing.
I simply write emails and publish them as weblog posts.
I e-mail every day; at the least for now.
Whereas emailing every day is nice for enterprise, I’m undecided the time put in warrants it. My time would most likely be higher spent elsewhere financially talking.
However I take pleasure in writing emails, so I do it.
After I want a breather from the extra mundane, I write an e-mail or end one among many drafts.
Whereas I’m motivated by cash, I’m additionally motivated to place out good data.
It’s the identical with my area of interest websites.
I discuss loads about getting site visitors which is a spherical-about means of speaking about making extra money.
And that’s positively necessary however I additionally try to publish good websites.
Not one web site I personal is ideal.
However a number of are fairly good.
For example, my largest area of interest web site (not Fat Stacks) will get searched in Google by web site title 1000’s of instances monthly for a lot of totally different subjects. Which means individuals need to come again. Not solely is that nice for enterprise, however it’s a darn good self-importance metric as nicely.
I additionally employed a author to solely write and publish fascinating articles. They don’t goal key phrases. They’re meant to be fascinating (and they’re). It’s an effort to raise the location with some considerate and humorous commentary. I extremely doubt these articles’ income covers the associated fee.
A number of different websites I personal have some promise to be fairly good.
I like the truth that I personal some good websites.
I recognize that many Fat Stacks readers have advised me a few of my suggestions have helped them and that my programs are good.
However Jon, let’s be reasonable… it truly is in regards to the cash, proper?
When push involves shove, to a sure level, it’s in regards to the cash.
Whenever you’re struggling to get some elevate-off with good cash rolling the door, it’s onerous to consider little else aside from the cash.
It’s a enterprise in any case.
However sooner or later, there may be extra to publishing than simply cash.
I need to publish good data that helps individuals.
I do know I can’t please all of the individuals on a regular basis.
But when I will help some individuals among the time, that’s a giant advantage of this line of labor.
Take into consideration the profound impression you possibly can have on somebody’s life by publishing content material.
Content material entertains, informs, persuades, humors, educates, and conjures up.
I consider we don’t acknowledge this as a lot as we should always.
On the similar time, I don’t need to inflate the significance of what we do. We aren’t neurosurgeons.
I do know for a undeniable fact that Fat Stacks has helped some of us enhance their site visitors and income. That’s a huge impact.
I do know my area of interest websites have knowledgeable and impressed individuals. They’ve emailed and known as me to inform me.
I’ve even obtained handwritten letters from area of interest web site guests thanking me for such and such article. I’m not kidding.
Is it in regards to the cash?
Sure, in fact, however not solely.
I’d somewhat make $100,000 per 12 months doing what I do than make $300,000 per 12 months working for another person.
I’ve a want to publish good content material that helps, conjures up, informs, or entertains.
If a few of my content material does that for some individuals, it’s a job nicely accomplished.
In a nutshell, with regards to working my enterprise I’m motivated by achievement, creativity, competency, autonomy (a giant one for me), success, and cash.
Exterior of enterprise, I worth household, neighborhood, and friendships. These values form what I do outdoors of labor.
At this level, you’re most likely pondering “gag me with a spoon” Jon. May you be extra aggrandizing?
Haha, probably not.
I’m probably not all that rosy. There are numerous values that don’t matter to me.
Values that don’t resonate with me are curiosity, journey, dedication, fame, data, recognition, duty, service, or knowledge.
Now I come throughout as a shallow man.
I’m neither saint nor shallow. Only a common man who is aware of what he likes.
A giant motivator for me
Wanting again, autonomy has been a key driver for me. I like having the ability to do my very own factor. This line of labor presents that.
I acknowledged early on this enterprise supplied autonomy and so I bought into it. In different phrases, I bought into it to make sufficient cash to reside on so I may do my very own factor.
The tales I discover fascinating are bloggers who began a weblog with no considered cash. They only blogged about their curiosity. Site visitors grew however that they had no clue a excessive site visitors weblog may make a lot cash. Sooner or later they be taught that such websites may be profitable.
It should be like profitable the lottery to comprehend in a single day that your “enjoyable weblog” can earn a lot cash.
These are enjoyable tales.
My story is certainly not that.
See, I advised you I’m no saint however then you definately knew that already.
Jon runs the place round right here. He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of bucks. His pleasure and pleasure is the e-mail e-newsletter he publishes that’s “the very best running a blog e-mail e-newsletter round.”
Hyperbole? Possibly, however go test it out to see what some readers say.
In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes quite a lot of internet properties visited and beloved by hundreds of thousands of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.