What is the Purpose of Pinterest? Why Should You Care?

What is the Purpose of Pinterest? Why Should You Care?

Pinterest Headquarters

Do you know that the phrase “what is the goal of Pinterest” is a key phrase?  Folks truly search that in line with Ahrefs.

As a key phrase hound, I’m completely happy to reply it.

The start line to speaking about Pinterest’s goal is Pinterest’s mission assertion which is “to assist folks uncover the issues they love, and encourage them to go do these issues of their each day lives.”


Whereas there’s no point out of entrepreneurs, Pinterest does assist entrepreneurs do the factor issues they love which is drive site visitors haha.

As a result of this is a advertising and marketing weblog, let’s begin with Pinterest’s goal for entrepreneurs adopted by Pinterest’s goal for end-users and of course Pinterest house owners.

1. Entrepreneurs: Why must you care about Pinterest?

I lump bloggers, affiliate entrepreneurs and area of interest web site publishers on this group.  Anybody utilizing Pinterest for publicity or site visitors falls underneath the marketer group.

It’s not a trick query.  I do know what you’re considering and also you’re appropriate.

For entrepreneurs, the purpose of Pinterest is revenue. Extra crassly put, it’s about making a living.

Damaged down into bits n’ items, Pinterest is about model publicity, web site site visitors, and gross sales (or advert income/affiliate commissions).


That’s it.

To that finish, Pinterest CAN be very efficient.  It boils all the way down to your area of interest.

For insurance coverage brokers, Pinterest isn’t so good.

Pictures of an vehicle insurance coverage coverage aren’t precisely going viral.

For eating places and meals bloggers, Pinterest rocks.  Folks seek for recipes and meals concepts in the tens of millions.

Is it straightforward to earn cash with Pinterest?

It may be.  It relies upon when you do it proper or unsuitable. It is determined by your line of enterprise or weblog area of interest.

With the proper area of interest and strategies, it’s a goldmine.

With one web site I drive 300,000 guests from Pinterest each month.  Although that web site is primarily monetized with adverts, that provides as much as quite a bit of income.  It’s a full time residing truly.

2. Pinterest Finish-Customers: Why must you care about Pinterest?

Pinterest’s mission assertion suggests Pinterest exists to serve end-users (not entrepreneurs).  However you and I do know Pinterest exists to earn cash by serving end-users AND entrepreneurs.  It’s a 3-way relationship.

In different phrases, what does Pinterest provide end-users?


Who’re end-users?

They’re the lion’s share of of us who search for concepts on Pinterest for non-commercial functions.  They’re the basis of Pinterest.  With out them, Pinterest doesn’t exist.  Whereas there are quite a bit of entrepreneurs working Pinterest to the bones, Pinterest’s focus isn’t for entrepreneurs.  It’s for end-users who arrange boards for enjoyable, inspiration, data, and many others.

Does Pinterest assist folks?

Certain it does.

Folks adore it for good causes.  Right here’s why.

Nice interface

Google Pictures is ugly.  Flickr is so 2000’s.

Pinterest is trendy; a pleasure to make use of.  ‘Nuff mentioned.

An image is value a 1,000 phrases

This will get to the coronary heart of Pinterest’s attraction.

One can talk an ideal cope with a picture or graphic.  As a substitute of studying a 1,000 phrase article, of us pin a pin.  That’s assuming an image actually is value a 1,000 phrases.  In some circumstances it is and extra.

The purpose is by pinning, of us can set up, save and retrieve quite a bit of data in a handy house simply because an image is value 1,000 phrases.

Save concepts

This is Pinterest in a nutshell.

People can handle a house with Pinterest.  They’ll save:

  • Recipes
  • Craft concepts
  • Interest concepts/tutorials
  • Gardening concepts
  • Inside design concepts, and
  • a lot extra (something visible after which some by way of the over-used text-overlay photos).

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Something visible, which is quite a bit and conveys quite a bit with out textual content, might be shortly discovered on one’s boards.

Study stuff

Pinterest is now a search engine.  You can discover every kind of helpful data simply by typing seed concepts in the Pinterest search bar.

This makes Pinterest an data supplier that’s good but completely different from Google.

Google is nice however it’s not good.

Typically picture outcomes are simply what the physician ordered.


Who hasn’t been on Pinterest and never been impressed?

The initiatives folks create are wonderful; inspiring.

After 20 minutes on Pinterest I discover myself unexpectedly looking Homedepot.ca for all the pieces I would like for my subsequent challenge (till I snap out of it and are available again to actuality).

Nice on cell

With the app, Pinterest works nice on cell units.

Pinterest’s tech is superior.  It’s quick, straightforward to make use of and easy.

As a result of it’s really easy to make use of on cell, of us can handle their life to some extent on their cellphone which is connected to everybody always.

Any platform that requires a desktop ain’t going to make headway in the basic inhabitants. Enterprise customers, sure.  Family shoppers? No.

3. Pinterest House owners – What do they get out of it?

Like entrepreneurs, the reply is straightforward. It’s cash.

Okay, they in all probability achieve a way of accomplishment having created and grown one thing actually cool.  Sure, Pinterest is a really cool web site.

Admit it. You want you got here up with it.

Ben Silbermann is the co-founder. He’s value $1.3 billion due to Pinterest.

Since going public, Pinterest serves shareholders.

As of June 4, 2020, Pinterest is value $12.43 Billion (market cap).

It’s been value practically twice that since going public. The inventory hasn’t carried out properly, however that doesn’t imply early buyers and of course the founders, didn’t make a fortune. They did.  It’s value over $12 billion.

Shareholders search cash by way of return on funding.  They purchase hoping the inventory value goes up and/or it palms out dividends.  Pinterest is not but at the stage of paying dividends.

In 2019 Pinterest generated over $1 billion in income.  Listed here are the numbers for This fall 2019:

  • Earnings per share: 12 cents, excluding some objects
  • Income: $400 million
  • Month-to-month energetic customers: 335 million
  • Common income per person: $1.22

Supply: CNBC

Take into consideration that.  An internet site is value billions.  335 million month-to-month energetic customers is insane. It’s not the solely web site with such numbers.  There are numerous, however it’s nonetheless astonishing.

The ultimate stakeholder is workers

Pinterest supplies them a livelihood; in all probability an excellent one as most tech jobs do.

You know, the connoisseur cafeteria with free meals, ping pong, nap pods, cool workspace design.  It’s a far cry from the coal mines.

Try pictures of Pinterest’s headquarters here.  It’s actually cool.

They little doubt work exhausting and are proud of their work.  I might be.

What does Pinterest do for me?

Pinterest drives 300,000 month-to-month guests to 1 of my websites.  It’s superior. It continues to develop.  It’s a significant site visitors supply.

At the finish of the day, Pinterest makes me a pleasant chunk of change each month ($5K to $7K) in advert income.

Do you wish to be taught extra about Pinterest for entrepreneurs?

Jon runs the place round right here.  He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of bucks.  His satisfaction and pleasure is the electronic mail e-newsletter he publishes that’s “the greatest running a blog electronic mail e-newsletter round.”

Hyperbole?  Perhaps, however go test it out to see what some readers say.

In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a range of internet properties visited and beloved by tens of millions of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.