What is an NFT? Poll says most Americans have no idea

You may really feel like NFTs are taking the world by storm: Twitter’s Jack Dorsey minted his first-ever tweet, circa 2006, into an NFT; former New England Patriots participant Rob Gronkowski simply launched a line of soccer championship NFT buying and selling playing cards; rock band Kings of Leon dropped a brand new NFT album; and public sale home Christie’s bought an NFT of Beeple artwork for $70 million.

But when NFTs—aka non-fungible tokens—are destined to develop into a hurricane disruptor for the artwork world, they’re presently simply forming a lightweight drizzle, according to a poll from shopper intelligence agency CivicScience.

It appears as if the asset class is not fairly mainstream but: In a survey of practically 6,000 Americans, 79% stated they had been “under no circumstances acquainted” with NFTs and the way they work. Solely 16% stated they had been “considerably acquainted” with them, and 5% stated they had been “very acquainted.” Equally for cryptocurrency—the coin-centric cousin of the NFT that shares its blockchain-based genetics—a majority 64% stated they had been unfamiliar with the idea, whereas 29% stated they had been considerably acquainted and seven% had been very acquainted.


The flood of endorsements from celebrities together with rapper Ja Rule, actress Lindsay Lohan, and startup mogul Mark Cuban apparently don’t matter, both. When requested if an NFT firm backed by a big-name musician or athlete would immediate investments within the asset, 95% stated no. Simply 4% stated they had been presently invested in NFTs; 8% had been “”; and 88% had been “not .”

Demographically, these dipping extra toes within the NFT pool skewed youthful and wealthier.

Though the development seems to be occupying an outsized area within the media, it’s nonetheless a comparatively tiny area of interest in world enterprise. Entrepreneur Chris Dixon, a companion at main enterprise capital agency Andreessen Horowitz, lately reported that simply 1% of the world’s inhabitants is engaged in decentralized finance—an umbrella time period that features blockchain-based property corresponding to NFTs and cryptocurrency.