Twitter Blue: “undo” yes, editing no

So. Twitter lastly has a premium subscription providing.

It’s referred to as Twitter Blue—see the announcement here—and it’s obtained a number of nice-to-haves together with some gaps but to be stuffed.

For now, it’s reside in Canada and Australia, with availability within the U.S. and different nations TBD. The corporate says it’ll be listening to suggestions and including options over time, however right here’s what you get (and don’t get) in the mean time.

What you get

There are three foremost options on faucet for Twitter Blue subscribers: Bookmark Folders, Undo Tweet, and Reader Mode.

Bookmark Folders is just about prefer it sounds: Save a tweet, and you’ve got the power to stuff it right into a custom-made folder or create a brand new one.

Undo Tweet shouldn’t be the power to edit tweets that many a Twitter person has lengthy been pining for. As an alternative, you’re capable of preview a tweet earlier than it goes reside for a customizable interval of as much as 30 seconds. In case you spot a typo or remorse what you have been about to tweet, you possibly can hit the Undo button, and take a look at once more.

Click on to expand [Image: courtesy of Twitter]

Reader Mode is a visually interesting characteristic that strips cruft away from lengthy tweet threads and presents them in a way more readable, blog-type format.

Except for these three foremost options, you possibly can customise the cell app icon to your telephone’s residence display screen, select varied shade schemes for the app itself, and name on devoted buyer assist.

Pricing

In Canada, Twitter Blue is $3.49 a month; in Australia, it’s $4.49. For these of us stateside, $3.49 CAD is roughly $2.88 and $4.49 AUD is roughly $3.47. So though U.S. pricing hasn’t been introduced, one thing round $3 or so feels about proper. No phrase on launch dates in different locales other than “within the close to future.”

There are a pair different issues to remember as properly.

First, that is primarily for iPhone customers, with characteristic parity within the internet model to comply with later. It’s not out there for Android customers in any respect but, and won’t be until “later this 12 months.”

And when you have a number of Twitter handles, you’ll have to pay a separate subscription fee for every one.

What about advertisements?

They’re still there. The corporate touts Blue as “merely meant so as to add enhanced and complementary options to the already current Twitter expertise for individuals who need it.”

This seems to be a deal breaker for loads of individuals in the mean time if the replies to the @TwitterBlue account’s tweets are any indication.

A couple of dollars per 30 days is likely to be value it to do away with promoted tweets and the prompt subjects that appear to be throughout everybody’s timelines, nevertheless it seems like these might be staying put for now.

What do Twitter customers need?

Based mostly on the 1000’s of replies to the release post and feature request publish revealed by the @TwitterBlue account, persons are asking —politely and . . . er, much less politely—for the next:

  • No advertisements, sponsored tweets, or prompt subjects
  • The flexibility to edit tweets, not simply undo them
  • Longer, higher-quality video uploads
  • The flexibility to look appreciated and bookmarked tweets
  • Filterable notifications
  • Higher characteristic parity between cell and desktop
  • The flexibility to pin a number of tweets

These are the characteristic requests that appear to be surfacing a number of instances, so we’ll see what number of of them make it into future releases.

Is it value it?

Provided that there’s only a handful of quality-of-life options on supply right here in the mean time, Blue is a tricky promote proper now.

The overwhelming sticking level appears to be that advertisements aren’t going wherever, so eliminating them seems to be one surefire method to get much more individuals on board.

A detailed second to that objection: individuals both saying that Bookmark Folders, Undo Tweet, and Reader Mode needs to be free, and/or that every one three options aren’t that onerous to copy both with workarounds, third-party providers, or . . . you understand . . . simply deleting your tweet.

However in Twitter’s protection, look: that is software program, and software program is pliable. Typically you’re below immense strain to only get the factor—one thing, something—out the door after which maintain bettering it.

(If I sound like a recovering product supervisor, properly . . . please don’t make me return there.)

I’d be shocked if it seems that Twitter Blue’s preliminary incarnation is all it’s ever purported to be. There’s simply not sufficient right here that the corporate may have moderately anticipated this to be successful in its present type.

In that spirit, Twitter’s been transparent about the concept Blue is “going to be a journey and that is simply the beginning.” Because it stands now, the corporate has gotten the service out the door, it’s gathering suggestions, and it seems just like the plan is to maintain including options—ideally those that persons are most frequently requesting.