This scorecard will tell you the environmental impact of your new H&M

If you browse for a shirt on H&M’s web site, you would possibly now see a new scorecard—slightly like a diet label for sustainability—rating the environmental efficiency of the materials utilized in the product. The model is one of the first to start out rolling out the info, which will quickly embody different particulars about the environmental and social impact of every merchandise of clothes, and shortly be utilized by different manufacturers, as nicely.

“For us, the finish objective has at all times been how you put credible, standardized, trusted info in the arms of customers, to allow them to make extra knowledgeable selections about what they’re shopping for and who they’re shopping for it from,” says Amina Razvi, govt director of the Sustainable Attire Coalition, the nonprofit alliance that developed the new scorecard together with Higg, a know-how accomplice.

[Image: Higg]

The scorecard reveals how a given material compares to standard supplies—a recycled cotton t-shirt, for instance, versus a t-shirt created from common cotton—on elements like water use, the carbon footprint, the use of fossil fuels, and water air pollution. The scorecard offers merchandise which have a decrease impact than typical objects a rating from 1 to three. (H&M, up to now, has 31 merchandise which have a rating of 1 or larger.) Manufacturers submit their very own materials knowledge, which is verified by a 3rd social gathering. Over the subsequent 12 months and a half, the scorecard will add extra knowledge, together with the impacts from the factories that make every shirt or pair of denims.

Whereas some corporations already report sustainability impacts for some merchandise, this standardized instrument will make it simpler for customers to instantly examine between manufacturers. The scores may not be as clear as true lifecycle evaluation knowledge—another corporations, like the magnificence model Cocokind, are including way more detailed environmental statistics on product packaging. However it does assist present which merchandise might need an edge. The very best-performing merchandise will be capable to add a new seal to point out that they’ve much less environmental impact.


H&M is including the new sustainability profiles to chose merchandise now, and will proceed rolling it out this 12 months. Norrona, a Norwegian model, can be including the scorecards on its web site. Amazon is including the seal to its Local weather Pledge Pleasant program, which reveals clients a range of extra sustainable merchandise. C&A, Salomon, Tommy Hilfiger, and Zalando will add the profiles in the coming months.

As customers can extra simply see the impact of merchandise, it might push corporations to do higher. “It may spur innovation,” Razvi says. “We’re already beginning to see that with corporations like H&M and Levi’s, taking a look at the growing demand for extra transparency and extra sustainable merchandise. It will assist them to innovate on not simply the merchandise that they make, however how these merchandise are being made.”