Some within the business balked on the worth of the five-year-old firm, which solely has 4 movies and 6 tv collection below its belt. However now information from content material analytics agency Diesel Labs shed some gentle onto why these within the leisure business see a lot worth in Hello Sunshine.
Although Hello Sunshine has solely produced six tv collection so far (three extra are within the pipeline), three of these collection have been fairly large hits for the streaming providers they’ve debuted on: Huge Little Lies (HBO Max), The Morning Present (Apple TV+), and Little Fires In all places (Hulu). Whereas all have been critically well-received, Diesel Labs’ information shows simply why they’ve a lot industrial worth to streamers: they’re all close to the highest drivers of consumer engagement for subscribers who’re new to the shows’ respective streaming platforms.
As you’ll be able to see from the chart above, Huge Little Lies outperforms subscriber engagement metrics for different fashionable HBO Max shows like Mare of Easton and The Undoing. The identical is true for Little Fires In all places on Hulu, which outperforms engagement pushed by shows like Mrs. America and 4 Weddings. And Hello Sunshine’s engagement metrics for its Apple TV+ present, The Morning Present, is among the many prime driver of engagement on that platform too, solely narrowly being overwhelmed out by smash hit Ted Lasso.
Engagement means extra subscribers, which suggests extra recurring income, which suggests streamers need extra content material produced by Hello Sunshine. Given this, that $900 million price ticket for Hello Sunshine makes much more sense.