They look just like new, but Levi’s 501s are now made from liquified f

For years, the style trade has been making an attempt to recycle materials just like the best way we at the moment recycle aluminum cans or paper. Levi’s has solved a small piece of that puzzle.

[Photo: Levi’s]Whenever you purchase a pair of Levi’s iconic 501 jeans beginning this yr, there’s a superb probability they’ll be made from discarded denims which have been dissolved with chemical compounds after which remodeled into a brand new material by a Swedish firm known as Renewcell. The heritage American model has been experimenting with recycled supplies for a number of years by creating small capsule collections. But Levi’s believes Renewcell’s cutting-edge material is now able to scale, so it has integrated it into considered one of its hottest denim kinds, and hopes to roll out extra clothes made with this materials quickly.

Yearly, the $1.3 trillion world style trade churns out greater than 100 billion clothes, the overwhelming majority of which are made by extracting new uncooked supplies like cotton and oil (which is used to create artificial supplies like nylon and polyester). There’s at the moment no dependable method to recycle materials at scale, so organizations around the globe are making an attempt to provide you with options. In Hong Kong, as an illustration, the federal government developed the Inexperienced Machine, which shreds clothes into tiny fibers, separates completely different supplies, then spins them again into yarn. Different firms, like Evrnu, Circ, and Sulzer, use chemical compounds to dissolve material into polymers, then rework them again into fibers.

[Photo: Mark Mahaney/courtesy Levi’s]Renewcell, based in Sweden in 2012, additionally makes use of chemical compounds to recycle material. It was began by a staff of scientists from the Royal Institute of Expertise in Stockholm who have been researching how one can break down cellulose, the constructing block of natural fibers like wooden, cotton, and viscose, a cloth made from wooden pulp. “One among Sweden’s greatest industries is forestry, so we’ve got experience in understanding wooden,” says Harald Cavalli-Björkman, Renewcell’s chief progress officer. “There are established strategies for chemically breaking down wooden into cellulose to recycle it. With Renewcell, we’re tweaking the formulation to make it work for cotton and viscose.”


Over the previous decade, Renewcell has been engaged on a course of to rework outdated garments into new garments. It buys used clothes and textile manufacturing waste that accommodates a big proportion of cotton and viscose; denims are a superb candidate, as a result of many are made largely from cotton with a small amount of stretchy fibers like nylon. A machine removes buttons and zippers, then remaining textiles are shredded and chemically dissolved. Any contaminants and noncellulosic content material (like nylon) is separated out. What’s left is pure cellulose. This new materials, which Renewcell calls Circulose, is packaged into bales and might then undergo the attire manufacturing provide chain as a alternative for cotton, viscose, or artificial fibers.

[Photo: Mark Mahaney/courtesy Levi’s]Paul Dillinger, head of world product innovation at Levi Strauss & Co., is tasked with exploring the most recent sustainable options within the style trade. In 2018, he visited Renewcell’s new manufacturing facility in Kristinehamn, Sweden, the place 20 full-time staff labored on this fabric-to-fabric recycling course of. Two issues stood out to him: First, Circulose seemed to be an identical to virgin viscose, so it may very well be simply swapped into Levi’s denim provide chain. Second, the chemical recycling course of appeared clear. “Whenever you’re contemplating chemical recycling, you need to ensure that there aren’t any poisonous chemical compounds that make their manner into the materials,” Dillinger says. “But Renewcell’s manufacturing facility should function inside Sweden’s very stringent environmental safety laws. It was finally a really clear course of, with no effluents popping out of the plant.”

In 2020 and 2021, Dillinger’s staff launched small capsule collections of denims made with Circulose, together with the 502 for males and Excessive Unfastened for girls. “We have been capable of show that Circulose was sturdy and sturdy sufficient to fulfill our denim requirements,” Dillinger says. “However the huge query was whether or not we may begin utilizing this materials at scale.”

[Photo: Mark Mahaney/courtesy Levi’s]It was an enormous query: Levi Strauss & Co.—Levi’s mother or father firm—generates $4.5 billion in annual gross sales and sells tens of millions of denims around the globe. Luckily, Renewcell was within the strategy of constructing a commercial-scale chemical recycling plant in Sundsvall, Sweden, that may be staffed by 100 staff and will generate as much as 60,000 tons of Circulose a yr. It goes stay this yr. “We’ve constructed this plant in a former wooden pulp plant, repurposing a variety of the present equipment,” says Cavalli-Björkman. “Our give attention to recycling extends to our factories.”

Dillinger and his staff determined to launch a model of the 501 for women and men made with Circulose, inserting an order of tens of hundreds of models. The denims are at the moment made with a mix of Circulose and natural cotton, but as the brand new plant in Sundsvall is ready to produce bigger portions of Circulose, Dillinger says that they’ll use extra of the fiber within the denims.

Levi’s has fastidiously tweaked the design of those 501s to make them straightforward to recycle utilizing Renewcell’s course of. As an illustration, the corporate has made your complete jean from cotton and viscose. This meant changing items of the garment normally made from artificial fibers—like labels, polyester pockets, and different particulars—with cotton alternate options. “The good thing about Renewcell’s chemical recycling course of is that materials will be recycled infinitely with out degrading the fibers,” Dillinger says.

Dillinger says these 501s are arguably probably the most sustainable denims the corporate has made, permitting Levi’s to cut back its dependence on uncooked supplies and making an enormous step towards making a round system, the place its clothes will be remodeled again into garments. But Dillinger additionally says that Renewcell isn’t the one sustainable expertise he’s enthusiastic about. “There are a number of firms on the market engaged on very thrilling options,” he says. “We’re betting on a lot of them. As an trade, we’re not going to make strides except everyone is innovating.”