The OVERKILL Content Concept – Fat Stacks Blogging

Many nails driven through a wooden board.

I’ve constructed up a enjoyable content material publishing enterprise pushing out a ton of content material quick focusing on low competitors key phrases.

It’s the inspiration of my biz.

I now have 1000’s of articles every incomes a bit. Mixed it’s an honest quantity.

It’s a strong basis.


It’s nonetheless my important technique.

My purpose is to publish content material greater than enough to deal with the subject and that can stand likelihood for rating.

Nonetheless, generally for the best key phrase, content material overkill is is a good suggestion.

I’m speaking some epic information that takes 25 hours to provide for a seemingly little key phrase.

Why would you do this Jon?

Why make investments $700+ in an article which may get 250 month-to-month guests?

As a result of there’s an opportunity it might find yourself rating for the seed key phrase.


I’ve been noticing this occurring on my largest area of interest website which is thrilling.

After which one in all my writers emailed me final night time saying “hey Jon, I feel I’ll have gone overkill on this text.” She defined how far down the rabbit gap she went. At first I believed possibly it was an enormous waste, however once I thought of it in connection to rating for some single phrase KW, I figured that sucker simply would possibly rank for the seed phrase over time.

I advised her it sounded thrilling and that I’m trying ahead to studying it.

I’ll have her take that strategy on extra content material.

Two stipulations:

1. It have to be the best key phrase. What’s that? It have to be a subject that lends itself to turning into a full information.

An amazing instance is “What’s…” articles.

What’s veal?

As a phrase it has a key phrase issue of three with 24,000 month-to-month searches.

However the phrase “veal” will get 93,000 month-to-month searches and has a KD of 15.

I’d be thrilled to rank for “what’s veal”.


However then rating for “veal”, that’s wonderful.

I can let you know it’s wonderful as a result of my largest area of interest website that now has some nice authority does rank for some single phrases.

An instance of a BAD key phrase for the content material OVERKILL technique can be any phrase that couldn’t be construed in a broader context.

For instance, “what’s the greatest colour for a automotive?” would by no means rank for “automotive”. The subject itself has very clear, restricted intent. It’s an honest key phrase however there’s no likelihood it might rank for automotive.

In case you owned Google, would you rank that query for “automotive”? In fact not. I wouldn’t, not matter how good the article was.

2. One other prerequesite is usually your website wants some good authority.

It is a very long run technique. It received’t occur in a single day except you construct hyperlinks like a maniac.

Are there any downsides to this aside from the trouble and value?

Yeah, there are in a approach. Sustaining rankings for these single phrase KWs just isn’t straightforward. It’s straightforward to get depending on huge site visitors progress from them however take into accout in the event you lose rankings for a few of them, you could possibly lose plenty of site visitors. Take into account it a candy, candy bonus.

These single phrase key phrases are elusive. It’s like holding onto an eel. They’re so broad that search intent may be very tough for Google to find out.

There’s plenty of completely different intent behind trying to find “veal”.

One particular person would possibly need veal recipes.

One other particular person would possibly wish to study what veal is.

As a result of intent is elusive, Google seemingly adjusts the rankings recurrently.

So in the event you hit the massive time rating for one in all these, take into account it gravy.

Nonetheless, in the event you rank for sufficient of them over time, you would possibly set up some mega site visitors consistency.

Do you have to use this technique when beginning out?

Most likely not, though it by no means hurts to publish some “overkill” epic guides. That’s at all times good for a website.

But it surely received’t be economical throughout the early days.

What you are able to do as your website positive aspects site visitors and authority is return to a few of these articles that might rank for the seed phrase and switch them from good to overkill. That is what I’m trying for extra of my articles now that I’ve some authority.

It’s a chance although as a result of the trouble and value is excessive.

Give it some thought.

There’s generally extra to a low competitors key phrase than meets the attention.