Thank you for being a friend… Traveled down a road and back again

Bea Arthur, Rue McClanaghan and Betty White at the 6th annual TV Land Awards held at the Barker Hanger in Santa Monica, California on June 8, 2008.

I can’t imagine my luck.

Golden Women is now streaming on Amazon Prime.

I watched GG method back within the day when it aired on TV from 1985 to 1992.

I didn’t see each episode, however I’m gonna now. I’m a number of episodes in.


Sure, it seems dated.

However right here’s the factor. It’s a humorous present.

It was humorous in 1985. It’s humorous as we speak.

GG has endurance as a result of it’s humorous.

Humorous TV exhibits will air and earn for a long time.

Publishing good content material can be a technique with endurance.

Good content material labored with Google in 2008.


It really works as we speak.

That’s one fixed over all of the years with search engine optimisation.

It makes issues easy, doesn’t it?

In fact, there’s extra to it than simply publishing good content material.

I may write the best article ever about “journey bank cards” however I received’t rank.

For a key phrase like that you want some severe hyperlinks + web site authority.

What number of hyperlinks?

Once I search “greatest journey bank cards” the quantity rating article is by Nerd Pockets.

Ahrefs tells me that article alone has 594 referring domains and has a key phrase problem of 69.

Ahrefs additionally tells me that one article will get 55,000 month-to-month search guests. It’s most likely a lot extra.

Furthermore, the highest 10 articles for that key phrase is a who’s who of non-public finance web sites.


Worry not.

Nerd Pockets was as soon as a model new web site that ranked for nothing method back in 2009 when it launched.

It began solely as a web site. It wasn’t a common print publication or TV channel, not like some large net properties. It had no model recognition in any way.

NerdWallet began as an unknown.

1000’s of articles and tens of 1000’s of inbound hyperlinks later it’s a family model inside the private finance area.

It’s value $500 million. Yeah, that’s mindblowing.

It didn’t develop with out hustle although…

Honore de Balzac as soon as stated “behind each nice fortune there’s a crime” which was made well-known within the novel The Godfather.

I’m not saying Nerd Pockets dedicated a crime.

My level is that Nerd Pockets in its early days hustled for hyperlinks and content material similar to many people as of late.

The HOTH wrote a nice article setting out 7 methods NerdWallet attracted hyperlinks over time.

I’m not selling HOTH search engine optimisation companies people. I simply occur to suppose their article on Nerd Pockets is excellent. The truth is, had I paid $100 to learn that article, I’d take into account it cash properly spent.

The primary technique is nice and it little doubt helped put NW on the map.

Curiously, MW hasn’t up to date these “greatest cities” articles over time, no less than I couldn’t discover up to date variations. I assume these linkbait articles served their function.

Why am I speaking about hyperlink constructing?

As a result of I’m all about hyperlink bait.

I’m not in opposition to inbound hyperlinks. Quite the opposite.

I really like inbound hyperlinks… once they happen naturally or by way of a little nudge with hyperlink bait and some outreach.

NerdWallet has carried out 3 issues over time very properly and persistently.


  1. Publish glorious content material.
  2. Put effort into attracting hyperlinks by way of hyperlink bait and outreach.
  3. Replace its content material commonly.

What’s fascinating is it seems that Nerd Pockets places extra effort into holding content material up to date than publishing new content material.

I may discover no “Weblog” or “Current Posts” hyperlink on the house web page. That doesn’t imply it’s not publishing new content material every day. It simply means it’s not a focus.

As an alternative, on the homepage there are hyperlinks to instruments and guides. The guides are very properly up to date.

The place does my method half methods with Nerd Pockets?

I don’t do outreach to advertise linkbait and linkable property. I’m undecided NerdWallet nonetheless does outreach, however it did back within the day.

I’ve all the time maintained outreach selling linkable property can work however I simply desire the passive method. I’m lacking out for certain, however even the passive method works with respectable linkbait.

I additionally don’t replace content material as commonly or completely as I ought to. Though that’s altering. I’ve employed some editors to replace outdated content material every day.

That stated, on the subject of updating content material you should hold one thing in thoughts.

NerdWallet is in a area of interest the place some key phrases are ridiculously profitable.

My niches, not a lot. Yeah, there are some nice key phrases, however nothing like in private finance. Furthermore, my largest area of interest has much more key phrases to cowl than private finance. I don’t have 50 extremely profitable key phrases like NerdWallet. It’s much more dispersed.

Subsequently, my area of interest warrants a barely totally different method IMO.

However that doesn’t imply updating isn’t value doing. It’s the place and when warranted.

How a lot time/cash you spend money on updating content material boils down to your content material and area of interest.

Do issues change annually like what might be the perfect journey bank card?

If that’s the case, time and cash spent updating is value it.

Don’t all the time blindly do what different websites do.

Typically different websites do issues that work for them however received’t essentially work for all websites.

On the finish of the day, I feel NerdWallet is without doubt one of the greatest examples of a profitable area of interest web site.

Keep golden!