Telling your ‘career story’ to land a job

If you happen to’re on the lookout for a new job this yr, you’ll significantly enhance your possibilities in case you craft a narrative that tells your story clearly, truthfully, and convincingly.

A strong story will encourage these you talk with on your manner to touchdown that dream job. It’s going to aid you achieve your elevator pitches, networking conversations, résumé, cowl letter, interviews, and in your thank-you letters.

Whereas its kind and size might fluctuate, this narrative would be the script you ship to your mates, influencers, recruiters, and hiring managers.


1. Resolve on your story line

Think about that you simply’re a screenwriter, or anybody who creates a compelling story. A screenwriter understands the arc of a story—and so should you. Creating your narrative includes realizing your self and having the ability to articulate an total story about your self, together with the place you’re coming from, what you’re in search of, why you’re feeling prepared to tackle a new function, what sort of firm are you on the lookout for, and what worth you’ll be able to add to the hiring firm.

Every dialog you’ve gotten—every networking assembly, every interview, every reply you give—must be formed by this story. This narrative could also be a straight line, or it could embrace some pivoting or zigzagging. Work out its trajectory and write down a abstract of it.

2. Develop your character 

Your function as a storyteller is to painting your self as a profitable candidate, so take into consideration the qualities you need to undertaking.

Being genuine is most vital. One senior recruiter informed me, “I get turned off when candidates inform me issues they suppose I would like to hear. They may say, ‘I’m goal-driven,’ however I would like to know what makes them goal-driven. I would like to discover out about them personally. Once I do meet with a real one who speaks from the guts, they get my consideration greater than 100 résumés do.”

So determine what your true and finest qualities are. Enthusiasm ranks very excessive on the listing, in addition to ardour, confidence, resilience, humility, empathy, and respectfulness.

Additionally present you be taught from every expertise, and get outcomes. As Google’s International Head of Recruiting, Brendan Fort, advises: “The primary factor you need to be fascinated by is to inform your story—not simply your work expertise, but additionally what you’ve realized and the accomplishments you’re most pleased with.”


3. Have a message

You’ve created the arc of your story and developed the primary character. Now it’s time to resolve on your overarching message.

A robust and constant message about your self will energize each certainly one of your conversations. The encounters you’ll have on your job journey shouldn’t be considered as one-off occasions. You’ll succeed solely when all these conferences mirror the unity and coherence of your message.

A unifying message would possibly sound like this: “I’ve a ardour for advertising and marketing, and thru a collection of more and more senior positions, I’ve grown market share and can accomplish that in your agency.” Or, “I’ve efficiently led software program groups and am trying to construct on this success with a place of broader scope.”

The scripts you ship will probably be formed by that bigger message—and on the similar time, every one must be focused for that particular encounter. 

4. Construction your scripts

Now that you’ve your bigger message, you’re prepared to write your scripts for every encounter. Consider every episode in your job journey as a scene in a multi-act drama. To be dynamic and compelling, you’ll need the scripts you ship all through your journey to be effectively structured.

For every event, design a script that has 4 components:

  • A gap or grabber
  • Your message
  • Causes that assist your message
  • Engagement or a name to motion
  • Suppose you’re approaching a networking contact inside your firm, as you’re hoping to transfer up the ladder. Your pitch ought to start with your grabber: “Thanks for assembly with me.” Then transfer to your message: “I’m making use of for a place in our agency’s advertising and marketing division, and would love to have a reference from you.”

    Now give the explanations to assist your principal thought. “I’ve been with this firm for seven years, and most not too long ago led our high-performance gross sales crew. So I’m well-versed in our product strains, our clients, and our markets. I do know you’re extremely regarded on this agency, and your endorsement would imply a lot.” Finish with a name to motion: “I’d be grateful in case you would supply this reference.”

    This four-part construction (grabber, message, causes, engagement) can be utilized for each dialog in your job hunt. It can be used for every query you reply in interviews. It’s going to allow you to come throughout as a well-prepared candidate with clearly outlined objectives. 

    5. Be taught your strains

    Lastly, internalize every script, so that you ship your strains with readability.

    Be sure you have a script you’re feeling enthusiastic about. When you’re totally invested in it, be taught it. Discover a quiet place and mentally evaluation the script. Concentrate on the structural elements. Ship it to your self till you are able to do so with out trying on the paper.


    Practising quietly is great, however for an important conferences, it’s finest to rehearse out loud. Observe delivering in entrance of a coach, pal, or member of the family. Or file your self with your cellphone video digicam or laptop, so you’ll be able to evaluation your supply and analyze it. Do all this and also you’ll ship your strains with confidence, ardour, and inspirational energy.