Monday’s Facebook outage crippled all of the firm’s platforms – WhatsApp and Instagram included – and despatched the firm into its largest technological disaster in its historical past. But whereas Facebook’s downtime was horrible for the firm, it was one thing of a present to its rivals, a lot of whom noticed engagement on their platforms soar – some even noticed new consumer signups undergo the roof.
- Telegram: the messaging app competitor to WhatsApp and Facebook Messenger gained over 70 million new customers on Monday, based on founder Pavel Durov (via Reuters). App analytics agency Sensor Tower additionally says common time spent on Telegram grew 18% week over week, in comparison with WhatsApp and Messenger, which noticed common time fall 25% and 20%, respectively, week-over-week.
- Sign: the most safe messaging app in the world additionally noticed a lift from the Messenger and WhatsApp outage (and acquired one other increase from a tweet by whistleblower Edward Snowden). Although Sign has not revealed the variety of new signups, Sensor Tower says Sign utilization grew 15% week-over-week.
- Snapchat: Snapchat was one other massive winner, based on Sensor Tower. Its utilization grew 23% week-over-week.
- Twitter: The platform everybody rushes to when Facebook goes down additionally, unsurprisingly noticed its week-over-week utilization develop. Sensor Tower says Twitter’s utilization climbed 11%.
It ought to be famous that whereas Facebook arch-rival TikTok noticed a little bit of common time progress whereas Facebook was down – it was solely a modest 2% progress week-over-week.
Sensor Tower’s information comes from a sampling of 100,000 random Android customers who had been energetic on the numerous platforms every day.