Christophe Guinet grew up between two worlds. Half of his life was spent in Marseille, the place he found the wonders of nature. Half of his life was spent in Paris, the place he found skating and concrete tradition. As a younger grownup, observing his personal rising assortment of sneakers in his closet, he wished to have the ability to ...

On a crisp, early autumn day, I approached the brand new LeBron James Innovation Center at Nike’s headquarters in Beaverton, Oregon. Quickly sufficient, I’d be sweating. 4 and a half years within the making, the 750,000-square-foot middle marks the primary time that Nike has ever mixed attire, shoe design, and athlete evaluation all below one roof. Meaning designers work in ...

Kyrie Irving doesn’t like his new footwear. The Brooklyn Nets star spoke out this week after designs for his latest signature Nike shoe, the Kyrie 8, have been leaked on-line. “I’ve nothing to do with the design or advertising and marketing of the upcoming Kyrie 8,” Irving wrote on Instagram. “These are trash! I’ve completely nothing to do with them! ...

For the primary time in historical past, skate boarders are headed to the Olympics. The Tokyo Video games will function skaters from all over the world doing gnarly tips on a newly constructed skate park. Nike was tapped to design the kits for america, Japan, France, and Brazil. All the outfits function a burst of colour, with shirts and tank ...

Shut your eyes, and conjure the Boston Red Sox. You most likely see a pair of crimson socks, in fact, and presumably a blue Boston “B.” For one of the storied groups in baseball, these are timeless icons synonymous with historical past and tradition. Nicely, Nike’s new “Metropolis Join” uniform for the crew, which debuts on the sphere April 17, ...