A brand shouldn’t be an esoteric idea. It’s a tangible asset that may be value billions of {dollars}. So, what precisely is a brand? Is it a image? A narrative? An financial mannequin? In a world with greater than 500,000 manufacturers competing for consideration, the place people are uncovered to five,000 brand messages per day, the place the human mind ...

Cognitive labor. It’s been on my thoughts ever since I learn a New York Times article that outlined areas the place girls are inclined to tackle greater than their justifiable share of the family’s psychological load. Out of the 4 classes of cognitive labor, girls usually tend to anticipate duties and monitor follow-through than their male counterparts. Each genders tackle ...