Survey says many haven’t heard of it

Nextdoor, the social media community for neighbors, goes public. Though it’s going to be the brand new man on the stock-market block, it might not get the most important welcome get together. The corporate focuses on connecting native communities, however in a latest recent survey, virtually half of respondents haven’t heard of it.

Out of virtually 5,000 individuals surveyed final week by Civic Science, 47% had no concept what Nextdoor was. An extra 25% mentioned they’d heard of it however have little interest in utilizing the social platform. On a optimistic notice, 15% of individuals use it and like it and 4% need to strive it. The app has additionally seen extra success with owners who’ve kids or a number of cats and canines.

Nextdoor Inc. introduced final week that it plans to merge with Khosla Ventures Acquisition Co. II, a particular objective acquisition firm. It’s anticipated to be value $4.3 billion. The corporate has contemplated going public since October in hopes of rising its membership.

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Nextdoor is presently accessible in additional than 275,000 neighborhoods globally, and says it’s utilized by one in three households in the US. Based in 2008, the app seeks to be a neighborhood-oriented Fb, that includes information, occasions, and security data.

You’ll be able to take a look at Civic Science’s full survey outcomes here.