Stumbled is a new site that’s just like StumbleUpon


Again earlier than Twitter consumed the majority of my spare web time, I used to like discovering web sites on StumbleUpon.

The net 2.0-era site offered you with a little orange Stumble button. Urgent it might sweep you away to a seemingly random spot on the web, with a persistent StumbledUpon menu so you would maintain stumbling to extra websites after that. Browsing the online by StumbleUpon all the time led to some unusual and attention-grabbing locations, and it felt joyful in a means that social media and search engines like google seldom do.

Though StumbleUpon shut down in 2018, a developer from Berlin named Kevin Woblick has introduced the concept again with a new site referred to as (or just Stumbled for brief). Click on the blue Stumbled button, and also you would possibly see a 3D visualization of the world’s inhabitants, a pixelated aquatic ecosystem to play with, a deep dive into spalted wood art, or random footage of goats.


“I assumed there was a hole between what StumbleUpon was—the true expertise of discovering new web sites by just urgent a button—and what is accessible proper now,” Woblick says.


That sense of boundless chance is precisely what made StumbleUpon so enjoyable to make use of within the mid-aughts, and it’s a reminder of what we misplaced by transferring the majority of our on-line exercise over to large social media websites like Twitter, Fb, and YouTube. I’m thrilled to have one thing like it once more, if solely as a short-term respite from these bigger networks.

Bringing again the bizarre net

Woblick says he acquired the concept to deliver brick StumbleUpon after seeing somebody put up a emblem of the previous site on Twitter final yr and studying all of the nostalgic feedback that adopted. He seemed to see if something like it nonetheless existed, and whereas he did come throughout a couple of how to leap between random websites, they had been both overloaded with advertisements or they leaned too closely into what he thought was clickbait. Nothing he discovered nailed the sensation of the true factor.

“I assumed, Why is there no good successor that folks find out about?” Woblick says.

In his spare time, he began placing collectively his personal StumbleUpon-like site, largely drawing on websites like The Useless Web and Reddit’s Internet is Beautiful discussion board for supply materials. He additionally arrange some fundamental principles for what makes a good Stumbled site: Bizarre, attention-grabbing, or academic content material is good, particularly if there’s an interactive component. Essays and weblog posts are included sparingly, however political commentary typically isn’t, and he refuses so as to add any posts from Fb or Twitter.


Woblick has additionally began accepting site submissions from customers, topic to the identical guidelines, and he spends about 20 to half-hour per day moderating these submissions and including his personal. The site has added about 300 new pages over the previous few weeks and at the moment greater than 2,100 websites in its database.

For now, Woblick is the only real arbiter of which websites get authorised, however that would change sooner or later. He’s batted across the concept of crowdsourced approvals, with a Reddit-style upvote-downvote system for deciding which websites to incorporate.


“I believe it might be a nice concept to have the group determine, as an alternative of me as form of a dictator,” he says.

Nonetheless, he notes that he’s not dashing to make any modifications. His most typical purpose for rejecting a submission is that it comes throughout as clickbait; the very last thing he needs is for Stumbled to devolve into spotlighting the form of content material it got down to keep away from.

What occurred to StumbleUpon anyway?

Up to now, Woblick says he’s been thrilled with the response from guests, who’ve principally come from promotion on Product Hunt and Hacker Information. (I discovered about it from Ryan Broderick’s Garbage Day newsletter.) The site will get about a thousand guests per day, and he’s gotten a number of optimistic suggestions from individuals who beloved utilizing StumbleUpon in its heyday.

All of which raises the query of why StumbleUpon went away within the first place.


The site, which was based by Garrett Camp and Geoff Smith in 2001, had a considerably tumultuous historical past. After amassing 2.5 million registered customers, it was acquired in 2007 by eBay, with the “objective of pioneering new communities primarily based on commerce and sustained by belief.” That by no means panned out, and two years later, the public sale site turned StumbleUpon again over to Camp and Smith and it turned  a venture-capital-backed startup. (Alongside the best way, Camp cofounded one other startup of be aware: UberCab, later often called Uber.)


By 2012, StumbleUpon had 25 million users, which it monetized by letting advertisers pay to appear in users’ stumbles. Ultimately, although, StumbleUpon was overshadowed by bigger social networks, and as its consumer base shrank, its makes an attempt at monetization by advertisements and sponsored content material degraded the expertise. It was a vicious cycle from which StumbleUpon by no means recovered.

“StumbleUpon tried to generate extra money by displaying extra advertisements, after which customers went away as a result of they noticed too many advertisements,” Woblick says.

Technically, StumbleUpon by no means fully died. In 2018, the site introduced that it might rework into a new service referred to as Mix, which makes use of class preferences to ship a personalised stream of article suggestions.

Nonetheless, Combine is fully devoid of StumbleUpon’s appeal, and it’s not even clear who’s working it. An e mail to the press deal with on Combine’s web site bounced, and one other e mail to the site’s suggestions e mail went unanswered. I additionally tried to contact each Combine and Garrett Camp on Twitter, however neither responded. The mailing deal with on the backside of Combine’s advertising and marketing emails seems to be that of a UPS Retailer in San Francisco.

Smaller-scale serendipity

Maybe we wanted StumbleUpon to die in order that one thing like Stumbled might reside. The site’s decline got here at a time when the world was nonetheless charmed by social media and enamored with apps. Against this, Stumbled presents a totally different imaginative and prescient for the online, one which’s curated by people as an alternative of algorithms and unbound by walled backyard app shops.

On the identical time, Woblick is unburdened by the expectations of Silicon Valley. He’s glad to work on the site in his spare time—by day, he’s a software program engineer for retail software program maker Thalia DRS—and has no plans to try to flip it into a massive moneymaker. Whereas Stumbled has refined show advertisements on its navigation banner, Woblick says they don’t generate any vital income, and he’s depended primarily on donations to assist with server prices.



Optimistically, it’ll keep that means for years to come back, serving to folks discover a aspect of the web that isn’t so simply found by social media or Google.

“It’s nonetheless just a aspect mission for me that I run in my free time, as a result of I’ve enjoyable coding the site,” he says. “If I could make folks snigger as a result of they found some Britney Spears fan site, that’s form of cool.”