‘Squid Game’ got more engagement than ‘Big Brother’

In one other sign of streaming’s dominance on the subject of tv content material, new knowledge from Diesel Labs reveals that audiences are far more engaged in streaming reveals than broadcast reveals. The Diesel Labs Fall 2021 Linear vs. Broadcasting Comparability reveals that streaming content material will get nearly twice as a lot viewers engagement as broadcast content material.

For instance, Netflix’s hit Squid Sport—a present that should be watched with subtitles in case you don’t converse Korean—outperformed actuality present staple Massive Brother by an element of two. And bear in mind, Massive Brother is a large hit for CBS when in comparison with the community’s second-most fashionable present, Survivor. Massive Brother will get 13 instances the engagement as Survivor, but Squicd Sport got double that of even Massive Brother.

General, Netflix obtained nearly 3 times the quantity of content material as broadcast chief CBS and is the chief on the subject of streaming platforms. And when all streaming providers are taken under consideration, sixty p.c of the highest ten engaged reveals may be discovered on them. And displaying simply how fashionable Squid Sport itself is, viewers engagement for that present alone dwarfed the mixed engagement of all reveals on broadcast chief CBS.


Diesel Labs’ report lined fall reveals on broadcast networks and streaming providers between September 1, 2021 and October 11, 2021.