Some of Beyond Meat’s excuses for its stock troubles are laughable

After Beyond Meat posted third-quarter earnings so dismal that one Jeffries analyst called it “the quarter that seemingly broke the camel’s again,” the corporate had some theories to account for its latest shortfall. They are a lot more durable to imagine than the authenticity of Beyond’s meat.

Simply earlier than the beginning of the pandemic, Beyond was having fun with a shocking progress fee of 253% as its choices landed in fast-food chains like Subway and McDonald’s. Heading into winter 2021, although, the corporate has simply had its third consecutive quarterly shortfall, with losses widening ever additional. Even on the optimistic aspect of Q3 income forecasts—which might be $110 million—Beyond Meat got here in far beneath its estimated gross sales of $131.6 million, and precise income might be as little as $85 million. The hole in Q1, however, was a comparatively minuscule $5 million. This downward trajectory has analysts speculating concerning the limits of the corporate’s long-term progress.

In an earnings conference call, Beyond Meat president and CEO Ethan Brown provided an alternate rationalization for the corporate’s latest troubles. After drawing some completely cheap conclusions concerning the excessive volatility of the post-delta variant food-shopping setting, he lands on six most important causes for the Q3 shortfall. They are as follows:


  1. Shoppers reported few or much less frequent journeys to the shop.
  2. Shoppers reported being much less open to trialing new merchandise.
  3. Shoppers reported much less curiosity in wholesome choices.
  4. Diminished scope of our sampling packages because the Delta variant unfold restricted new shopper publicity to our model and class.
  5. Labor points created complexity and probably impacted demand retailers, on account of delayed shelf resets and fewer frequent restocking.
  6. With elevated competitors over the previous two years, we’re seeing as anticipated, some impression on our market share.

Brown goes on to quote supply-chain points, and dismisses the sixth level above, claiming that “on a product combine impartial foundation, it doesn’t reveal competitors to be a big attributor to the aforementioned deceleration.”

Whereas labor shortages and supply-chain points are credible elements in Beyond Meat’s underperformance, it’s tough to take the rest of its said causes significantly. Let’s take a look at them one after the other:

  • First of all, whether or not customers are taking fewer journeys to the shop or not, sales at all food and beverage stores edged up 0.7% in September 2021, which means individuals are shopping for as a lot meals as ever.
  • Additionally, are customers actually extra averse to attempting out new merchandise through the pandemic—a time when novelty is the main weapon towards culinary monotony?
  • As for any reported creeping aversion to well being meals, Beyond Meat burgers aren’t precisely quinoa. They’ve basically the same amount of calories and saturated fat as common meat, with half of their enchantment stemming from the truth that they don’t style like well being meals.
  • Lastly, there’s the concept that earnings fell partly as a result of potential new prospects didn’t get an opportunity to style samples whereas procuring at Kroger. It’s definitely possible; simply unlikely to the extent that the absence of a sampling program straight led to tens of millions in unmade purchases.

Regardless of having some questionable explanations for its present stock place, Beyond stays an modern firm with a high-quality product. The cruel actuality, although, is that even with out the pandemic and its attendant challenges, the corporate’s stratospheric progress fee seemingly by no means would have been sustainable. The earlier its leaders settle for as a lot, the better it is going to be to chart a course to post-pandemic profitability.