Snap, TikTok, Nike are top brands for Gen Z: Piper Sandler

p 1 instagram is losing american teens reports new gen z survey

Your dad and mom used to stroll 25 miles previous hills and valleys to the closest one-room schoolhouse, however now your youngsters attend digital courses through Zoom calls from their mattress.

The instances, they’re at all times altering. However nowadays, because the oldest members of technology Z are graduating into their 20s, there’s a rush to know the demographic that’s about to achieve a brand new degree of buying energy.

In its annual survey of U.S. teenagers, monetary agency Piper Sandler affords some perception into the minds—and wallets—of the “zoomer” inhabitants. The place do they eat? What do they put on? Who do they comply with?

For starters, it discovered, Instagram might need a brand new teen drawback on its palms: It’s not the favourite social media platform amongst that age group. Snapchat and TikTok take the top two spots, whereas Instagram dropped a number of factors from the earlier 12 months. This growth comes years after Instagram’s mother or father firm, Fb, started wrestling with its personal growing older consumer base.

Amongst different shopper merchandise, Nike and Apple are clear favorites. Nike was the top clothes model by 20 proportion factors and the top footwear model by 44 proportion factors, and in response to the report, 88% of teenagers personal an iPhone, and 90% anticipate an iPhone to be their subsequent cellphone. Amazon, in the meantime, was the top purchasing web site by far, with 56% of the market voting it primary.

Meals was the best pockets precedence listed, with Chick-fil-A, Starbucks, and Chipotle making up the top three eating places.

And furthering a millennial pattern, the youngest technology additionally appears inclined to be socially aware: 15% of teenagers consumed sustainable plant-based meat, with Inconceivable Meals and Past Meat tied for top share, and practically 40% named racial equality and the atmosphere as private causes.

In the event you’re questioning the place these survey respondents—which embody 7,000 American teenagers with a mean age of 16.1 years—obtained their spending money, the report says 33% of them maintain a part-time job. However to not be discounted are parental contributions, which offered a majority—61% of the entire cash spent. The common family earnings for respondents was $76,750, suggesting a barely extra prosperous crowd.

You possibly can try the full report here.