Should You Turn Your Website(s) into an Investment Opportunity to Scale Growth for a Mega Payoff?

I really like the truth that web sites and web site portfolios have gotten a respectable funding automobile.  That drives up demand for web sites which will increase valuations.

In recent times, web site portfolio house owners have been doing simply that… providing funding alternatives to outsiders.  It’s an attention-grabbing idea.  I made a decision to run some mock situations based mostly on my present portfolio.

What’s investing in a web site portfolio?

It’s related to investing in a fund that holds investments in a number of firms normally within the type of having bought shares in varied firms.

As a substitute of shopping for into a pool of firms, you’re shopping for into a pool of cash-producing web sites.

It is sensible that such an funding exists.  In any case, web sites produce money stream.  Something that produces money stream presents funding alternatives.

The query is whether or not you must provide your web site or portfolio of internet sites into an funding alternative for buyers.  The opposite aspect of the evaluation is whether or not it is sensible to be a passive investor in web site portfolios.

Observe that I’m not a monetary analyst or all that educated about investing usually.  I’m this via the lens of somebody who is aware of web site publishing.

Right here it goes.

2 forms of web site portfolio funding alternatives

  1. Most well-liked shares with hopeful dividend fee (mainly borrowing):  On this state of affairs, the funding automobile proposes a set annual return.  You get your preliminary funding quantity returned to you at a specified time or upon request in accordance to no matter phrases you agreed to.  Principally, it’s borrowing cash.
  2. Fairness funding:  Your funding garners you a share of the complete portfolio of internet sites.  If the worth goes up, your funding grows.  If worth goes down, your funding suffers.  If the portfolio pays out dividends to your class of shares, you obtain an earnings plus retain a share of possession within the websites.

Why provide your on-line publishing enterprise as an funding alternative?

The brief reply:  To get your arms on extra capital for sooner growth and constructing out a greater on-line publishing enterprise.


Which kind is greatest? 

Each will be good and dangerous.

The easiest way for me to do that evaluation is to use my small portfolio of two web sites as an instance.  This serves as each an instance of whether or not it’s a sound funding and whether or not it’s value providing as a web site portfolio proprietor.

My present web site portfolio performs as follows (Fats Stacks not included and numbers rounded for simplicity):

  • Month-to-month web earnings: $50,000
  • Annual web earnings: $600,000

Most well-liked share evaluation (mainly borrow the cash)

The situation is as follows:

  • Quantity raised: $10 million.
  • Timeline: 5 years.
  • Promised return to buyers: 12% paid yearly.
  • Fairness given up: None.
  • Preliminary funding returned to buyers on the finish of yr 5.  On this case, it’s a payout of $10 million on prime of the annual 12% paid out.

Table of 5 year preferred shares results - example scenario


Table of 5 year preferred shares results - example bad scenario


Table of 5 year preferred shares results - example okay scenario

Promote Fairness Situation

Let’s assume that as an alternative of basically borrowing cash, I determine to promote fairness to fund development.


  • Quantity of fairness offered: 75%
  • Quantity raised based mostly on present portfolio valuation: $1,350,000
  • Evaluation timeline: 5 years

I think in actuality that promoting fairness might end in a increased a number of for the valuation however I would like this evaluation to be pretty conservative.

Sell website equity good scenario


Sell website equity bad scenario



Keep Solo with Personal Portfolio

Lastly, I’ll wrap this up with the situation the place I preserve my portfolio personal.  Observe that the idea right here is that I reinvest the lion’s share of the online earnings.  Whereas I do reinvest yearly, it’s lower than the quantity set out within the evaluation.  I have a tendency to make investments among the proceeds in non-web investments resembling mutual funds.




* Web site valuations based mostly on a 36X web month-to-month earnings.

The invested row means reinvestment again into the portfolio… particularly buying extra internet properties and reinvesting into present internet properties.

The above evaluation doesn’t take into account elevated prices that will be incurred for legal professionals, accountants and web site managers.  Furthermore, any funding automobile will incur important authorized charges.

Borrowing is each the riskiest and the chance with the most important upside for the portfolio proprietor.  I didn’t anticipate this till I crunched the numbers.

Promoting fairness shouldn’t be an choice except you’ve gotten an present web site or web sites spitting out constant money.  Elevating funds by way of most popular shares is feasible with out money stream when you can persuade buyers to take a probability on you.

An enormous assumption is the flexibility to discover and purchase good internet belongings with the funds.  This might be a tall order particularly if spending $10 million.

When you provide an funding alternative you surrender a lot of management and are topic to the SEC and different regulatory our bodies.  That is a massive purpose I’m not on this except the provide was too good to refuse.

An attention-grabbing facet to be aware is simply how necessary it’s to reinvest as a lot of the proceeds as potential.  That is what contributes to rising the worth of the portfolio considerably.  That is significantly noticeable within the third evaluation (preserve the portfolio personal) below the 7% annual development.  Discover the massive valuation after 5 years just by reinvesting a lot of the proceeds.

Most necessary:  The important thing for any of that is to handle the net properties properly and retaining prices affordable.  And to do that at this scale requires the flexibility to rent and prepare glorious managers.  If you are able to do this, the sky is the restrict… that’s except Google decides to royally kick you to the curb which is the most important danger on this enterprise.