Sexual harassment cases against CEOs hurt market value

p 1 metoo cases cost companies a small fortuneand8211and itand8217s not the legal fees

Need to watch an organization’s market value plummet in 24 hours? Simply have a journalist break a narrative about brewing sexual harassment accusations.

An eye-opening analysis printed this week within the Journal of Company Finance finds that, on common, information of a sexual harassment case at a significant firm will result in a market value decline of 1.5% by means of the next day. That’s a median drop of $450 million. “Sexual harassment has critical penalties for the sufferer. However managers and traders also needs to have an interest for purely monetary causes, as it will possibly wipe off monumental quantities of market value in a matter of days,” said coauthor Ulf Nielsson, an affiliate professor of finance at Copenhagen Enterprise Faculty, in an announcement. Nielsson stated that is the primary research of how #MeToo cases affect firm value.

Researchers at Copenhagen Enterprise Faculty studied 200 sexual harassment cases from 2005-2019 at principally well-known corporations like Fb, Goldman Sachs, CBS, Amazon, Disney, Tesla, and Fox. They included a wide range of sexual harassment situations together with verbal abuse, bodily advances, and intercourse.


If the claimed harassment concerned a CEO or entails heavy information protection, the stakes had been significantly increased, with market value drops of as much as 6.5%. The researchers attribute this to public sentiment, and to not any associated penalties or sudden shift in productiveness.

Apparently, sexual harassment cases have lengthy been this pricey, however because the #MeToo motion, the possibilities of an organization being concerned in an identical situation have gone up fourfold.

The researchers observe that share costs drop much less when corporations reveal the incidents themselves, moderately than ready for media to search out out—although they level out that an apparent even higher technique is to forestall the harassment from occurring within the first place.