The age-old saying goes: “You shouldn’t decide a book by its cowl.” However that’s precisely what occurred lately. The American Institute of Graphic Arts printed the 2020 winners of its annual competitors 50 Books | 50 covers earlier this month.
A complete of 696 book or cowl designs from 36 nations round the world have been submitted to the competitors. The winners included every part from I AM!: Affirmations for Resilience, illustrated by the nice Trump satirist Edel Rodriguez, to Have I Ever Advised You Black Lives Matter, a kids’s book designed by Champions Design. The competitors has served as a technique to acknowledge and respect the design of books since 1923.
“We have to have a good time bodily books as typically as doable,” says Gail Anderson, distinguished designer and jury chair for 2020. “Who doesn’t love the heft of a book, the eventual put on and tear because it turns into a buddy? And a espresso desk book? Come on—that’s magical. Admittedly, that is coming from somebody who has actually embraced the audiobook as a driving companion. No matter will get folks to learn or to hear—depend me in.”
One in every of the greatest traits the judges noticed this yr was the use of illustration and handwriting in the designs. This was showcased on the covers Fake Moon, Tokyo Ueno Station, Almond, and White Tears, Brown Scars and could have been as a result of COVID-19 made it tough for publishers to stage photograph shoots for covers. It is usually a major departure from prior trends of 2019, which included neon bursts of colour, nature accents, and holographic and metallic accents—design methods that little doubt performed higher when folks have been procuring in particular person fairly than on-line, as many did in 2020. Nonetheless, a few of the traits, like holography, stay on and may be seen on the covers of this yr’s winners as properly, together with Black Futures and You Were Born for This: Astrology for Radical Self-Acceptance.
In the end, the competitors reveals how book covers is usually a essential advertising and marketing software for book publishers—and artistic endeavors in their very own proper. “It isn’t solely the creator and textual content that interact a reader, additionally it is the precise feel and look of a book: the weight, the measurement, the cowl materials, the typographic construction, and printing methods,” says Jennifer Morla, a juror and president and artistic director of Morla Design. “It’s the designer’s intent to seduce us into wanting to select up and skim that book.”
Have a look and decide all 50 profitable covers and books here for your self.