Samsung’s SmartTags build on its SmartThings ecosystem

Whereas the Apple world waits patiently for an “AirTags” announcement, Samsung is already delivery its distant location system, the Galaxy SmartTag. It’s somewhat $30 rounded sq. system that attaches to your keyring or slips right into a suitcase or backpack, enabling you to trace the places of these precious objects utilizing an app.

Jaeyeon Jung [Photo: courtesy of Samsung]

SmartTags are constructed on Samsung’s SmartThings dwelling automation platform, and as Samsung VP and head of its SmartThings workforce Jaeyeon Jung lately defined to me, the situation monitoring gadgets are finest understood throughout the context of the SmartThings ecosystem. That’s additionally a great way to grasp how SmartTags differ from Apple’s reportedly forthcoming AirTags.

How SmartTags slot in

The Galaxy SmartTag and Galaxy SmartTag Plus are a pure evolution of the SmartThings Discover characteristic, which Samsung launched in October 2020. That characteristic makes use of Bluetooth Low Power (BLE) and ultra-wideband (UWB) applied sciences to assist folks find chosen Galaxy smartphones, tablets, smartwatches, and earbuds.

Just like Apple’s Discover My community, SmartThings Discover is powered by an opt-in community of Galaxy gadgets that helps find gadgets which have been misplaced. As soon as a tool has been offline for half-hour, it produces a BLE sign that may be obtained by different Samsung gadgets. When a tool picks up the sign, it communicates the situation to a Samsung server, which notifies the proprietor of the misplaced system. All SmartThings Discover person information is encrypted and securely protected, making certain that the system’s location is just not revealed to anybody—together with Samsung—besides its proprietor.


The Galaxy SmartTag integrates BLE and is already out there, whereas Galaxy SmartTag Plus makes use of UWB and will probably be out there later within the yr. The principle distinction between the 2 options is that with the combination of UWB, customers can use augmented actuality (AR) to find their misplaced objects with out relying on sound. This may be handy in a location the place a tool producing noise to get your consideration might be disruptive. In public areas, it may additionally be safer to keep away from alerting others round you that an merchandise was misplaced.

This wearable makes use of a SmartTag to assist dad and mom preserve tabs on their youngsters’ whereabouts. [Photo: courtesy of Samsung]

The SmartTag isn’t just about discovering your misplaced objects. “Like we intention to do with all Samsung’s good gadgets, we need to design merchandise that may aid you in additional methods than one,” Jung says. “Take into consideration Samsung’s latest vacuum cleaner robot that may clear your own home whereas protecting a watch on your pets with the digicam inbuilt. Every SmartTag also can activate a sensible dwelling characteristic on the press of the button.”

The recognition of 2018’s SmartThings Button, a stand-alone button that triggers automation actions, led to integrating this performance into Galaxy SmartTag. Now you may connect your Galaxy SmartTag to your automotive keys so yow will discover them, and press the button to open your storage door if you drive dwelling.

Whereas for now Galaxy SmartTag is concentrated on shoppers’ use instances, Jung says there may be already fairly a little bit of curiosity from firms that see helpful functions in a enterprise surroundings. As an example, Samsung is exploring the usage of SmartTags to search out the carts used to maneuver heavy tools and merchandise on its personal campus. Contemplating Samsung’s sturdy presence in business-to-business functions, I see this chance as the largest differentiator towards Apple’s AirTags. Samsung’s Knox safety and administration platform and Samsung’s means and willingness to design customized options for its B2B prospects will make integrating SmartThings-supported merchandise equivalent to Galaxy SmartTags fairly interesting.

I couldn’t assist however surprise out loud to Jung whether or not Google is likely to be involved in integrating SmartThings Discover into the Android working system itself. As Samsung and Google work extra carefully to combine their respective merchandise, this situation doesn’t appear in any respect unrealistic. Jung’s head nod tells me this isn’t the primary time this thought has come up. The smile that follows tells me I can’t get something extra from her on this matter, at the least for now.

Inside the Galaxy

In the meantime, SmartTags of their present incarnation are the most important step in a journey that Samsung has been on because it purchased SmartThings—then a high-profile startup—seven years in the past. “SmartThings has come such a great distance from being only a hub and bunch of sensors in your house,” Jung says. “Our mission with the platform stays the identical immediately as after we acquired the company in 2014. We would like our prospects to completely get pleasure from a linked dwelling expertise that’s wealthy, useful, and safe.”

As of December 2020, SmartThings had 66 million energetic customers, up from 52 million in January 2020. Jung says the pandemic has elevated demand for linked TVs and home equipment. Research have proven that as folks spend extra time at dwelling and undertake a extra various set of actions they have a tendency to reassess their know-how wants.


Jung believes that SmartThings’ success rests within the open nature of the ecosystem Samsung has been constructing. “SmartThings is an open platform that provides an awesome alternative for our companions, not restricted to the house. Whereas we thrive in making the expertise throughout Samsung’s merchandise distinctive, we don’t restrict the worth of the SmartThings platform to that alone.”

As of late, Jung says, SmartThings has obtained a number of curiosity from automotive manufacturers exactly due to the open nature of the platform, not just for the APIs and instruments however for the power to make use of their branded voice assistant to manage the automotive in addition to hook up with smart-home gadgets. Automobile firms are eager on branding their very own voice assistant expertise, Jung explains. This want places them extra in competitors with Amazon and Google, who need to promote Alexa and Google Assistant.

In October 2020, Samsung introduced that German carmaker Daimler AG was becoming a member of the SmartThings ecosystem with its latest luxurious automotive, the Mercedes-Benz S Class. The automotive voice assistant, which responds to the command “Hey Mercedes,” was already able to altering the temperature in your automotive when you stated you had been chilly or sizzling. It may even provide you with instructions to the closest Starbucks when you stated you wished a espresso.

“Now ‘Hey Mercedes’ is getting loads smarter as SmartThings provides the power to succeed in your house out of your automotive and switch off lights, lock doorways, regulate the house thermostat, set your safety system, and shut the storage door,” Jung says.

It was exhausting to have this dialog about voice assistants with out asking about Bixby, Samsung’s personal voice assistant. Jung says Bixby is one essential voice assistant companion for SmartThings, and it’s integral to Samsung’s gadgets. Nonetheless, different assistants play a job within the dwelling, and shoppers ought to have choices, which is exactly what the SmartThings ecosystem gives them by supporting Google Assistant and Alexa.