Roku Voice Remote Pro announced with hands-free voice control

Greater than six years after Amazon launched its first Echo speaker, Roku is lastly releasing its personal leisure product with hands-free voice controls.

However as an alternative of constructing a sensible speaker, Roku is including “Hey Roku” voice instructions to considered one of its remotes. With the Roku Voice Remote Pro, customers can ask to launch apps, play particular movies, hearken to music, control playback, or flip off the TV. The distant prices $30 by itself, and Roku hasn’t announced any plans to bundle it with its present line of streaming gamers.

The announcement—considered one of a number of that the corporate is making as we speak—is classic Roku. The large of streaming video believes devoutly in incrementalism, so whereas Amazon and Google have been promoting hundreds of thousands of good audio system that combine with their respective Fireplace TV and Chromecast streaming platforms, Roku has hung again and waited for its personal voice know-how to enhance. Even now, the corporate appears unsure about whether or not individuals will love the concept.


“We expect that that is actually an incredible platform to see what our prospects suppose,” says Mark Ely, Roku’s vp of product technique.

Confounding because it could be to bleeding-edge techies (myself included), Roku’s conservative instincts are sometimes right. The reality is that Amazon’s Echo and Google’s Nest audio system nonetheless don’t really feel flawless as hands-free methods to control your tv, particularly once they aren’t located close to your sofa. Possibly the distant is the place these controls ought to have been all alongside.

Constructing as much as hands-free control

A part of the explanation Roku appears gradual to hands-free voice is that it first announced its plans for the area greater than three years in the past.

In a blog post from early 2018, CEO Anthony Wooden described a “Roku Leisure Assistant” that will give attention to leisure and reply to “Hey Roku” voice instructions, even with the ability to route requests to totally different units across the house. “For instance, it is possible for you to to say, ‘Hey Roku, play jazz in the lounge,’ and a sensible soundbar with Roku Join will start taking part in music—even when the TV is turned off,” Wooden wrote.

The distant seems like a pure place to place hands-free voice control.

However someday after that announcement, Roku hit the brakes. The corporate first mentioned it was delaying its bold voice assistant plans, then stopped utilizing the time period “Roku Leisure Assistant” altogether. It’s unclear precisely what occurred, however at any time when I’ve introduced it up in interviews, firm executives have steered that they weren’t positive whether or not prospects wished extra always-listening units within the house. (Even so, Roku has added integration with Alexa and Google Assistant audio system, permitting for primary playback control by way of clunky instructions like “Hey Google, pause on Roku.”)

In any case, instances have modified. Ely says individuals have typically grow to be extra snug with hands-free voice as an idea, and Roku’s personal voice know-how has developed through the years. I’ll additionally be aware that whereas Roku’s push-button voice controls have been as soon as restricted to looking for content material, lately they’ve expanded to assist launching particular films or TV reveals, and the voice interface has grow to be slicker and extra responsive total.

Whereas I’ve solely had the brand new Roku Voice Remote Pro readily available for lower than a day, it’s been working pretty nicely total. Roku says voice instructions ought to register from as much as 12 ft away, which has held true in my expertise. The distant can also be Roku’s first with a chargeable battery as an alternative of disposable ones—the corporate says it lasts for months on a cost—and when you say “Hey Roku, discover my distant,” the distant will play a sound that can assist you observe it down.


Roku nonetheless has some work to do when it comes to integrating extra content material sources with voice. Whereas it does work with an honest variety of apps, together with Amazon Prime, Hulu, Disney Plus, HBO Max, and the Roku Channel, you may’t use it to launch movies from Netflix, and it doesn’t allow you to tune in to dwell channels straight in companies reminiscent of YouTube TV or Hulu Plus Dwell TV.

There’s additionally one different difficulty that Roku hasn’t addressed: There’s no option to see what sort of voice information Roku collects by way of the distant, not to mention to delete it or stop it from getting used for analytics. Like different voice assistants, Roku solely transmits audio information when it detects the “Hey Roku” wake phrase. However Amazon, Google, and Apple have all launched methods to control this information in response to issues from customers; Roku should do the identical if its voice control ambitions develop. (Because it stands, you may cease the voice distant from listening for “Hey Roku” instructions within the first place by flicking a bodily swap on the distant’s left facet.)

Total, although, the distant seems like a pure place to place hands-free voice control, particularly for an organization like Roku that isn’t making an attempt to construct an all-purpose assistant. Roku isn’t the primary to take action—Nvidia’s Defend TV field additionally helps “Hey Google” instructions by way of an non-obligatory sport controller—however it stands to make the concept extra mainstream.

Ely says Roku has thought of supporting hands-free control in different places, reminiscent of in good TVs, as another corporations have performed, however it’s unclear whether or not the corporate will accomplish that. “Lots of that enter will come from prospects, and we’ll see how they use this and the way a lot they prefer it,” he says.

Different Roku information

Along with the brand new distant, Roku is asserting a few different units, each of which additional exemplify the corporate’s incremental strategy to {hardware}:

  • A 4K HDR streaming participant referred to as the Roku Categorical Plus 4K will change the present Roku Premiere at $40. It has quicker efficiency and a greater distant with push-button voice controls, an influence button, and quantity buttons. (Walmart will promote a model with out the improved distant for $30.)
  • The Roku Streambar Pro is a soundbar that doubles as a streaming participant for $180. It’s nearly an identical to the Roku Sensible Soundbar from 2019, however has a greater distant with customizable buttons and a headphone jack.

Roku’s additionally updating its working system to Roku OS 10 after two years of 9.X releases, however it’s a reasonably modest replace regardless of the massive numerical change. It expands assist for AirPlay streaming from Apple units to Roku’s least expensive HD-resolution gamers, provides an instant-resume characteristic in sure apps, lets customers conceal or mark dwell channels as favorites within the Roku Channel, and suggests quicker 5 GHz Wi-Fi connections when out there.

In different phrases, Roku isn’t dashing into any main interface adjustments with OS 10, whilst rivals reminiscent of Amazon’s Fireplace TV, Apple TV, and Google’s newest Chromecast attempt to construct bold streaming guides that may inform you what to observe throughout totally different companies. Roku is, as at all times, ready to see the way it performs out earlier than altering issues up on its 51.2 million energetic customers.

“Definitely a variety of our prospects just like the simplicity of seeing the Hulu icon, or the Disney Plus icon, and with the ability to soar proper into it,” Ely says. “They don’t wish to be proven content material that they in any other case won’t be fascinated with. But it surely’s one thing we proceed to have a look at.”