Poshmark launches a ‘pets’ category so you can buy Fido that ascot he

Poshmark is an internet marketplace that has lengthy prided itself on being a one-stop store for brand spanking new and secondhand types for the house and each member of the household: mother, dad, and the youngsters. However till right this moment, one sort of member of the family has all the time been neglected. No, not your nutty uncle. I’m speaking in regards to the satisfaction and pleasure of any family: the household pet.

Poshmark is rectifying that right this moment with the launch of its new “pets” category. The launch of the pets category means Poshmark’s 70 million customers can now decide up pet equipment, provides, and toys after they store for different family members—all in a devoted channel. Sure, you can now even simply buy ascots for Fido or sweaters to your passive-aggressive cat.

[Photo: courtesy of Poshmark]

Poshmark is making the transfer as a result of it notes that 67% of Individuals are pet homeowners—a metric that grew in 2020 through the ongoing pandemic. Previous to the pets category launch, Poshmark customers may buy various pet merchandise, however the brand new category simply makes it simpler for customers to see them multi function place, whereas nearly guaranteeing extra sellers will launch further merchandise now that they get their very own highlight.

“Many members of the Poshmark group are proud pet homeowners, myself included, and it’s essential that our social market addresses the wants of the complete household,” Poshmark cofounder Tracy Solar mentioned in a assertion. “We’re excited to supply pet homeowners a enjoyable and social approach to store, promote and join in a manner that builds group, considers private types and budgets, and drives sustainability.”


Drives sustainability . . . and ascots. For canines. So go decide some up. Fido will thank you.