Popeyes Megan Thee Stallion collab is answer to BTS and MCD

BTS might have their very own McDonald’s dipping sauce, however Megan Thee Stallion is getting her personal Popeyes franchise.

On October 19, Popeyes is introducing Megan Thee Stallion Hottie Sauce to boost its Rooster Sandwich and new nuggets within the U.S. and 14 different international locations across the globe. As a part of the deal, the Grammy-winning artist will turn out to be a franchise proprietor for the fast-food firm. And it wouldn’t be a celeb collab and not using a co-branded, restricted version merchandise assortment. It’s known as Thee Warmth, and consists of bikinis, lengthy sleeve shirts, hats, tumblers and Popeyes rooster tenders plush canine toys. Prepare for these to go bonkers on the secondary market, however followers can enroll at TheeHottieSauce.com to obtain updates and notification about upcoming drops.

This is simply the most recent is what is rapidly turning into a branded superstar arms race. McDonald’s arguably fired the primary shot with Travis Scott again in September 2020, taking its Well-known Orders concept world in Could with Okay-pop superstars BTS. Whereas Scott had a personalized meal and merch collab, McDonald’s discovered from the partnership and expanded its providing for BTS to embrace Candy Chili and Cajun dipping sauces tailored from widespread dips at McDonald’s South Korea. Additionally in Could, salad chain Sweetgreen announced a partnership with Naomi Osaka that included a customized salad bowl and taking the tennis star on as its youngest investor. And in August, Taco Bell named Lil Nas X its latest Chief Impression Officer. 

Nonetheless, in a media panorama that requires an enormous splash to achieve main consideration, the music artist x quick meals idea is one thing totally different. Popeyes and others are discovering actual connections with these artists who benefit from the merchandise themselves, and then profit by that love when the artists inform their hundreds of thousands of followers about that love. It’s an enchanting mixture of enterprise, popular culture, streetwear, and menu creation that we’ll probably see extra of sooner or later.