Popeyes fish sandwich is here. Will it sell like chicken?

Nearly 1.5 years to the day after Popeyes Louisiana Kitchen launched its now-famous Hen Sandwich, the fast-food chain is unveiling one other sandwich that hopes will drive prospects equally wild.

The Cajun Flounder Sandwich launches tomorrow: It’s Cajun-seasoned fried filet, served on the identical brioche bun with pickles that diners know from the Hen Sandwich, together with Popeyes tartar sauce. The sandwich prices $4.49.

“After seeing the response to our Hen Sandwich in 2019, we’re excited to ship one more scrumptious sandwich to our followers that is certain to reset business requirements,” Sami Siddiqui, president, Americas at Popeyes, says in a written assertion.


Lent begins on Wednesday.

The Popeyes Hen Sandwich, which debuted in August 2019, spurred what has been the dubbed the Hen Sandwich Struggle. Quick-food giants Chick-fil-A and McDonald’s joined the battle. This yr sees one other spherical of bird-in-bread preventing with KFC, Shake Shack, and once more McDonald’s doing battle.

However pesce is very totally different than poultry. The previous is a meals some diners detest outright, usually because of the sturdy style and scent. Hen is seen extra innocuously on that entrance, however in an more and more wellness-centered world, individuals might lean towards fish as an alternative. Considerations in regards to the inhumane remedy of chickens earlier than they’re processed might also consider, and a section of vegetarians, known as pescatarians, eat fish.

In keeping with the worldwide market analysis agency Mintel, Individuals spent $26.14 billion on hen in 2019 versus $18.84 billion on fish and shellfish—and $48.46 billion on crimson meat. (Estimates for 2020 are $29.54 billion, $22.66 billion, and $56.93 billion, respectively.)

The Popeyes Cajun Flounder Sandwich has 670 energy, 35 grams of fats, 8.6 grams of sugar, 25 grams of protein and three.6 fiber grams.

The sandwich was market-tested primarily in Chicago as a 2020 Lent promotion, in response to the corporate.

Large fast-food chains with fish sandwiches on their menu embody Burger King, Wendy’s, Chick-fil-A, Arby’s, McDonald’s, and Wendy’s; fishiest amongst them is Lengthy John Silver’s.


Popeyes is owned by Toronto-based Restaurant Manufacturers Worldwide, which additionally has Burger King and Tim Hortons in its portfolio.