Path of least resistance (took me years to figure this out)

conceptual signpost june072021
Conceptual signpost

Yesterday’s electronic mail set out a hypothetical timeline for rising a content material web site to a $1 million valuation.

The numbers don’t lie… it’s so much of work.

The situation I set out yesterday instructed 2,600 articles.



I’m a grizzled content material writer neck deep in content material every day so once I wrote “2,600 articles” it didn’t appear so daunting.

After a bunch of replies the scope of that quantity hit me. It’s big.

Assume a median of 1,500 phrases per article and you’ve got 3,900,000 phrases.

Perhaps a median of 1,000 phrases would do it. That’s nonetheless 2,600,000 phrases.

2,600,000 phrases is many novels. 3 worn out keyboards. Absolutely one worn out laptop.

2,600 articles is big.

However preserve this in thoughts – should you reinvest your income again into content material, you’ll be able to exponentially develop how a lot you publish annually.


The primary yr is hard.

Tons of work.

Little site visitors.

Little or no income ($.05 per hour should you’re fortunate).

Is there any attainable means to velocity this up?

The one means I can reply this is to put myself within the place if I had been ranging from scratch proper now.

That’s what I did and this is what I might do. It’s a bit completely different than what I did the primary time round. In different phrases, if I had been beginning over, I’d take the trail of least resistance. I’m no stoic.

My mistake alongside the best way was selecting article subjects that had been tough to produce.

I printed on subjects I believed wanted to be on the location.

I didn’t do a lot key phrase analysis throughout the early years.

They had been the identical subjects many different websites lined.


Huge, massive mistake.

Not solely had been the subjects aggressive however it was time-consuming to produce that content material.

If I had been beginning over, I’d give attention to subjects/key phrases which have the next attributes:

Low competitors: I’d give attention to lengthy tail subjects with not a lot competitors or competitors that’s not so authoritative. I’d need to get site visitors flowing ASAP.

Straightforward to write/produce: That is big. I’ve written each conceivable sort of article over the years. Some are extraordinarily powerful and take days. Some are difficult and take a full day. Some are straightforward. I’d focus the primary two years on straightforward articles. I’d bang out one per day (if doing this half time). If full time, I’d bang out 2 to 6 per day.

What are straightforward articles to write?

All of us have our strengths and weaknesses. The next are articles which are straightforward for me to write.

Solutions to questions. It doesn’t get simpler than this and infrequently you don’t have to write 3,000 phrases. The truth is, it could be a uncommon query that may require greater than 1,500 phrases. I’d do the Q & A way.

How-tos that play to my talents: If I had a talent or potential that I might full, {photograph} and write up pretty rapidly, I’d do tons of them. Whereas these varieties of articles take longer than answering questions, How-tos typically have extra search quantity and get extra site visitors. They appeal to hyperlinks too.

For instance, if I sewed and my web site had something to do with stitching, attire, crafting, and so forth. I’d bang out dozens (most likely a whole bunch) of easy stitching tutorials. I’d {photograph} it after which write them up with how-to schema.

Critiques: I wouldn’t give attention to opinions, however I’d embrace them as a result of whereas boring to write, they’re straightforward when you’ve got/use the product (and you must IMO). I’d purchase a bunch of low price stuff related to the area of interest that no one else opinions and punch out opinions.

What’s straightforward for me is probably not straightforward for you and vice versa.

Are there articles you’ve written that you simply discover straightforward and quick to produce?

The title of the sport is easy-to-rank AND easy-to-produce.

That means you’ll be able to crank out so much of content material that may get some site visitors quick.

One other perk is, at least for me, I’m extra inclined to do one thing if it isn’t so laborious.

As soon as your web site is incomes and you’ve got a content material funds, rent writers for the advanced stuff.