OAN and ‘The Intercept’ have this one thing in common

Most individuals will in all probability agree that 2020 was one of essentially the most harrowing, contentious years of the twenty first century but. Lockdowns ensuing from a world pandemic saved many People bodily remoted from one another, whereas a bitter presidential race and social justice actions like Black Lives Matter saved many mentally and politically divided.

And it’s the mixture of these two issues—the bodily isolation from COVID-19 and America’s historic political division—that fueled the rankings of SimilarWeb’s The Digital 100 list this yr. The record by the online visitors intelligence firm ranks the highest 10 fastest-growing manufacturers throughout 10 classes, together with attire, electronics, and fintech.

However from a media perspective, the rankings of the highest left-leaning and right-leaning information manufacturers are essentially the most revealing. American’s divisions over the COVID-19 response and Trump was good for media corporations on either side of the political aisle. “A once-in-a-lifetime pandemic mixed with a presidential election led to unprecedented ranges of visitors to information web sites in 2020,” SimilarWeb’s report notes, “with visitors leaders like The New York Instances and CNN experiencing 68% and 40% will increase in visitors (year-over-year) YOY, respectively.”


However sorry to websites like CNN and Fox Information, the true media winners in The Digital 100 have been a few of the most left-leaning and right-leaning web sites. Left-leaning website The Intercept noticed its YOY development surge 56%–the most important surge of any left-leaning website. As for right-leaning websites, stalwart Fox Information didn’t even make the highest 10. The appropriate-leaning website that took the quantity one spot was One America Information Community (OAN), which noticed development surge 148% YOY, possible attributable to Trump’s embrace of the right-wing community as his relationship with Fox Information soured. One other of Trump’s alternate right-wing information providers, Newsmax, took the quantity two spot, seeing its development surge by 141%.

It is going to be fascinating to see whether or not 2021 sees continued development for OAN and Newsmax now that Trump is now not in energy.

As for different manufacturers that noticed YOY development surge, right here is the quantity one model in every of the ten classes SimilarWeb tracked: