With almost 700 million customers globally, social media juggernaut TikTok is a brimming effectively of creativity, overflowing with at-home administrators who’re perfecting the artwork of the 30-second micro film.
Now, leisure trade powerhouse Netflix is paying consideration. Together with Adobe, which is famed for its picture and video enhancing software program, it’s launching a contest on TikTok the place customers can submit pitches within the type of a trailer for a “Great Untold” story. (Concepts it spitballs embrace a meditation about ready for the bus, or a thriller in regards to the final slice of pie.) Three chosen ideas might be developed into short movies, with Adobe and Netflix supplying manufacturing gear and crew, and the successful creators will come away $10,000 richer.
However—as any artiste may inform you—it’s about extra than simply the cash: TikTok creators can glean invaluable insights from inside the notoriously walled-off mainstream leisure trade, and presumably start to navigate a transition from the at-home to the in-house, ought to they need. Winners might be paired with one in all three mentors achieved within the fields of playwriting, performing, and filmmaking, to information them by way of the short film course of.
For Netflix, the contest builds on a long-running theme in content material creation, which includes established companies mining social media for concepts and expertise. From music document government Scooter Braun plucking 13-year-old cowl artist Justin Bieber off YouTube in 2007, to conventional information retailers just like the New York Instances and the Wall Road Journal turning each Twitter spat right into a information story, taking to TikTok is just the pure subsequent step.
In keeping with the contest’s weblog submit, “Creativity doesn’t simply open doorways. It opens worlds.” To your manner in, apply here.