My writer is going ballistic…

I employed a writer with a ardour for the area of interest web site of mine she’s engaged on. She’s going ballistic. At first I almost requested her to ease up. However then I assumed “let’s see what occurs.”

What on earth am I speaking about once I say a writer is going ballistic?

I’m speaking concerning the articles she’s writing.

Calling them cornerstones is understating it.


They’re tomes. Novelas in size.

I’m speaking 10,000 to 16,000 phrase articles.

I by no means thought I’d publish one of these content material.

I simply despatched her a listing of subjects and he or she went ballistic.

When she submitted the primary one coming in a tad over 15,000 phrases, my preliminary thought was this is overkill. Really, my first thought was “yikes, that article price me $700+”.

Earlier than I despatched an e mail asking her to ease up, I assumed “let’s see how this performs out… will this content material dominate search?”

Because the first, she’s written 4 such articles. Every one takes her a full week to write down.


The extent of element is unimaginable.

I like these articles.

Not solely do I anticipate they’ll rank for the lengthy tail key phrases they aim however in time they might rank for the seed key phrase which might be tens of 1000’s of tourists per thirty days.

The truth is, on my older, bigger area of interest web site, I’m rating nicely for some excessive search seed key phrases. These articles are detailed, lengthy and nicely written. They’re my finest. So it really works. It doesn’t work each time however it doesn’t take many for some nice visitors.

So I informed her I actually just like the articles and to maintain at it. In a single 12 months, I’ll have 50 such articles on this newer area of interest web site.

Must you do the identical?

Not essentially, particularly if beginning out.

This size of content material isn’t essential to rank for the low competitors key phrases.

Furthermore, I’m publishing a number of different content material on this web site that’s not wherever almost that lengthy. It’s not my sole content material technique.

It’s an experiment.

Whether or not it pays off is anybody’s guess.


Should you’re newer to this biz, deal with low competitors key phrases. You don’t want 10K phrase articles to rank for these.

Construct up your visitors and web site authority.

After you have money rolling in, you could have wiggle room to strive new issues.

My major technique is nonetheless to publish loads of good content material within the 1,500 to three,500 phrase vary focusing on low competitors key phrases by a cadre of writers. All my writers optimize articles with MarketMuse (lifetime deal = nobrainer).

The factor is, even with the easiest content material it takes many months to rank for increased search key phrases. In some instances 18 to 24 months. I’m not kidding. That’s how lengthy it’s taken me to rank for some seed key phrases and that’s on a web site with a ton of authority.

It’s child steps.

  1. Get some visitors.
  2. Entice hyperlinks.
  3. Construct up authority.
  4. Rinse and repeat.

In time, swing for the search engine fences with some content material however proceed with the technique that labored within the first place.

At all times proceed with the technique that works till it doesn’t. Whenever you discover one thing that’s working for you, you’re lucky.