My Odys Aged Domain Case Study and Review (2 Months Since Site Launch)

old castle jun9

After promoting a handful of internet sites finish of 2020 and early 2021, I used to be left with 4 area of interest websites I used to be actively rising (Fats Stacks being one among them).

Three of them I began from scratch with a contemporary area (by no means registered earlier than).

A type of websites I bought years in the past and have kicked it round for years.

With two websites performing and incomes nicely and two with good potential, it was time to strive one thing completely different.


I had learn for years how launching a brand new web site on an aged area with inbound hyperlinks and established authority might velocity up site visitors progress.  I had by no means put it to the take a look at aside from registering a pair cooked domains years in the past.

These cooked area experiences soured me on beginning any web site on a website beforehand registered.

Nonetheless, after I discovered about Odys and the actual fact they vet domains, I used to be intrigued… intrigued sufficient to present it a strive.

I don’t “give websites a strive” calmly as a result of I make investments plenty of time and cash into them.

I acknowledged there was danger investing in an aged area.  Not only for the area itself however all of the content material and time spent rising the positioning.  If it didn’t work, it will be an enormous waste of time.

A part of my enterprise mannequin is attempting new issues so I made a decision to present launching a brand new web site on an aged area a shot.

Right here’s the way it’s going.


Desk of Contents

Rocky begin

After buying round Odys’ spectacular stock of aged domains I settled on one. I obtained it on March 11, 2021.  I used to be excited to skyrocket a brand new web site to 25 million guests in 12 months (I’m joking… I’m optimistic however not that optimistic).

After a few days, the area was transferred to me.

On March 25, 2021, I printed the primary article.  March 25 was launch day.

Unhealthy information – it was trademarked

After including 27 articles, a colleague who knew about this web site informed me that the area was trademarked.

I by no means thought to examine. I assumed Odys checked for that.

I checked after being alerted to it and certain sufficient it was trademarked.

I instantly informed Odys.

They defined on the time I obtained the area they have been transitioning to a brand new authorized group and that area fell by the authorized due diligence cracks.

I used to be choked.  I had frolicked organising the positioning and had printed round 27 articles.


Now I needed to begin over.

Odys mentioned select any area I wished.

Seeing as I had ordered a pile of content material for that area of interest, I restricted my search to that area of interest.

On April 15, 2021, I discovered an excellent higher area on Odys.  In its earlier life, it extra carefully matched the route I wished to go inside the area of interest.  This area had a DR 36 upon buying it which is nice.  Right here’s the referring domains chart:

My Site visitors Methods

I’m specializing in two site visitors methods plus build up a YouTube channel that I hope shall be an okay income supply in its personal proper.

My search site visitors technique for this web site is identical as my different area of interest websites which is:

  • Goal low competitors key phrases.
  • Publish first rate content material focusing on these key phrases.
  • Incorporate loads of customized graphics to function linkbait.

The opposite site visitors supply shall be Pinterest… I hope.  It’s in an ideal Pinterest area of interest so I would as nicely leverage that platform as nicely.

Whereas I’m constructing out a YouTube channel, I’m not doing so for site visitors. Even when I get plenty of views sooner or later, I doubt that may translate into a lot site visitors.  I’m constructing the YT channel to earn from YouTube adverts and model publicity.

Video manufacturing

I discovered nice gig on Fiverr who makes nice movies excellent for this area of interest.  This makes it simple. I wouldn’t do movies in any other case.

I additionally discovered an important gig for customized graphics to function good content material, linkbait and pins.

This area of interest web site is shaping as much as be an all-out multi-platform assault for scooping up as a lot site visitors as quick as potential.

My monetization sport plan

There’s a bit of affiliate alternative right here however my important monetization technique as soon as I’ve some first rate site visitors shall be AdThrive adverts.

That’s it… at the very least for now.

I don’t have adverts on the positioning but.  I’ll wait till I’m getting 50 to 100 every day guests.

The construct

This web site is shaping up into one thing much better than I ever anticipated.  I’ve excessive hopes for it. The potential is big.  I’ve over 1,000 subjects in my key phrase checklist already.  It’s a distinct segment with seemingly limitless low competitors key phrases… simply the best way I prefer it.

Whereas the tradmarked area fiasco was a problem, I’ve to confess the brand new area and the brand new route it nudged me to goes to end in one thing a lot, significantly better than I initially envisioned with the primary area.

As a result of I had loads of content material, I loaded up the positioning with 27 articles the very first day I acquired the area. Truly, Odys transferred the content material.

I’ve to say that whereas the trademark situation was a fairly unhealthy mistake, they did their finest to make up for it.

They threw in 50,000 phrases of free content material.  That was a pleasant gesture.

They dealt with as a lot of migrated websites as they may.

They offered me loads of free recommendation.

Ultimately it’s labored out nicely… at the very least at this stage.

It’s far too early to know whether or not this complete mission shall be worthwhile. I received’t know for six to 12 months.

By June 9, the date I printed the primary a part of this odys case examine, I’ve simply over 100 articles printed.  I’m constructing it out as quick as I can.

The Hand Off

On Could 4, 2021, I employed a VA to take over content material importing and formatting.

On Could 31, 2021 I handed off content material group, ordering and administration to my mission supervisor.

I labored like loopy on this factor for over 2 months however now that it’s all arrange, it’s time to let this factor develop by itself.  Whereas I’m nonetheless carefully monitoring the positioning every day, I now not must spend 5+ hours per day on it.

Outcomes: June 9, 2021

To this point, issues are wanting nice.  It’s been nearly 2 months for the reason that web site went reside with the primary article (April 15 to June 9, 2021).

At the moment, I’ve printed simply over 100 items of content material.

Site visitors is rising.  Extra and extra key phrases are shifting up the ranks every day.  Issues are taking place.

Right here’s what I’m seeing in Ahrefs as of June 9, 2021

Lastly, right here’s a 3-month chart from Search Console

Whereas site visitors isn’t something to jot down residence about, key metrics are approaching hockey stick formation which I’m very comfortable about inside 2 months since launch.

Timeline of Occasions

My Odys Verdict

It’s manner too early to know whether or not going the aged area was a great transfer.  It’s wanting good but it surely’s early days.

Whereas Odys failed to find the trademark it labored out properly in the long run (at the very least to this point).  They did their finest to make it proper.  This stuff occur.

If utilizing aged domains is an efficient technique, I might undoubtedly get a website from Odys once more… with out hesitation.  The quantity of aged domains they’ve in stock is unbelievable.  They span nearly each area of interest.

How a lot do aged domains price from Odys?

Aged domains from Odys price wherever from $700 to $7,900+.

What number of aged domains have they got in stock?

The tally fluctuates however on June 9, 2021, there have been 1,012 aged domains out there.

Is anything included?

You get a emblem together with your buy.  I assumed each logos I acquired seemed nice. I’m utilizing the one they offered.

Is the area switch tough?

Nope and I don’t know switch domains.  I gave them the information they wanted about my GoDaddy account and inside a pair or few days, the area was there.  They dealt with all of it.

Subsequent up

I’m on the rinse and repeat stage. I’ve over 1,000 low-competition subjects to cowl which is able to take a while… most likely at the very least the remainder of the yr.

I’ll replace this case examine sooner or later.