My failed niche email newsletter

email marketing newsletter concept march192021 min

Email newsletter and marketing concept.

As soon as upon a time, my greatest niche web site had 65,000 email subs.

Had I not frequently scrubbed, it might have topped 100K.


On the planet of email, that’s a sizeable checklist.

Many would salivate at such numbers.

As I used to be attracting 300+ subs per day, I too salivated on the prospect of proudly owning a million-dollar email checklist.

Everyone advised me the cash is on the checklist.

I despatched out emails frequently.

All kinds.

Hyperlinks to new weblog posts.


Textual content-based write-ups like this email.

Emails with curated content material to wonderful articles on the Net related to the niche.

As my email autoresponder month-to-month invoice skyrocketed, I struggled to merely break even.

I put quite a lot of time into that checklist to no avail.

In the end, I shut it down.

It wasn’t price the associated fee or the time.

After which there’s the little ole Fats Stacks email newsletter.

It boasts 1/5 of these lofty numbers.

But the income it generates surprises even me.

Extra importantly, I’m stunned how a lot I take pleasure in penning these emails. That is #3 for the day.

I’ve been operating the Fats Stacks email for a while.


It’s developed as all issues do.

It’s by no means been higher content-wise and revenue-wise.


I feel not.

Which results in at this time’s query: What makes for a profitable email newsletter?

Given I’ve had failures and successes (my B2B auto-sequence email newsletter is pretty profitable for a handsfree endeavor).

It’s extra than simply nice content material, however I’ll deal with that as properly.

You MUST have the next:

  1. Alignment;
  2. Ongoing curiosity;
  3. Stable monetization choices; and
  4. Nice content material.

Let’s dig into every ingredient.

1. Alignment

Alignment is the place your readers are very thinking about what your email newsletter is about.

That is one motive my behemoth 65K sub newsletter failed. My niche web site is broad. Covers many matters and sub-niches inside a sector. Whereas that is excellent for visitors, social and advert income, it’s not so good for email.

My most important subscriber incentive was free software program. Whereas it transformed very properly, there was completely no alignment.

Of us simply wished the software program.

It was unattainable to interact past offering the software program.

With Fats Stacks, alternatively, most subscribers are referred by different bloggers, neighborhood platforms (FB teams, YouTube feedback, and so on.) and naturally the Fats Stacks weblog.

Those that join are thinking about studying develop a weblog or niche web site (on-line publishing).

All the things about this newsletter is geared towards on-line publishing.

Alignment is powerful.

2. Ongoing curiosity

That is big for ongoing engagement.

Your niche have to be one the place folks within the niche have an ongoing curiosity.

Exceptions: You may actually arrange a fast 7 email auto-sequence to advertise a product that aligns with guests’ curiosity on the time – maybe some kind of product buy. This generally is a nice income stream, however as soon as they purchase the product, they’re not .

Furthermore, I’m extra thinking about an email newsletter the place readers stick round for years. That’s the enjoyable half and doubtlessly extremely worthwhile strategy.

For my failed email checklist, subscribers had solely a really non permanent curiosity within the providing. As soon as used, they not cared. It doesn’t matter what I wrote, they wouldn’t care.

Fats Stacks, alternatively, covers matters the place readers have a long-term curiosity… doubtlessly a lifetime.

Consequently, there are Fats Stacks readers who’ve been round for years.

3. Confirmed monetization

This isn’t needed until you need to generate income.

If you happen to merely search fame and need a big readership, ignore this.

However if you wish to make good cash out of your email newsletter, you want a confirmed option to monetize it.

The best choice entails promoting one thing and/or selling it as an affiliate.

The extra stable merchandise you’ll be able to promote over time, the higher.

I don’t should inform you there are fairly just a few confirmed monetization choices within the Fats Stacks niche.

However for my failed email newsletter, monetization choices that may resonate with a big portion of the readership didn’t exist.

Consider me, I attempted. I threw the whole lot and the kitchen sink at that checklist.

4. Nice content material

If you’d like folks to interact and skim, it’s essential present nice content material.

Nice content material is important, however not adequate.

It’s needed for that with out it, you lose your viewers. Recreation over.

It’s not adequate in that nice content material doesn’t assure success if the opposite components are missing like they had been with my failed email newsletter.

I truly wrote some stellar content material for my failed newsletter. Tons of emails. Humorous. Inspiring. Informative. I put my all into it but it failed as a result of it wasn’t properly aligned, there wasn’t ongoing curiosity, and lack of monetization choices.

Over time, the Fats Stacks email newsletter has developed.

I used to hyperlink out to new weblog posts. They had been respectable. I printed sporadically. The newsletter wasn’t a spotlight for me.

Sooner or later, I made a decision to place all of the content material immediately within the email.

Open charges elevated. Affiliate promotions had been way more profitable.

I offered extra programs.

Way more folks replied with good suggestions. Engagement skyrocketed.

Fewer folks unsubscribed.

I used to be onto one thing.

I used to be studying Ben Settle on the time who writes about email advertising and marketing.

He emails every day. Most of it good content material. He doesn’t do fancy stuff like funnels or any of that. He simply writes and sends. That’s my model. Good and easy.

I made a decision to attempt it. I’ve developed my very own model.

I take pleasure in it a terrific deal.

I haven’t stopped writing since.

In time I’ll have a 6 months stock. I might most likely ship two per day however that may be overdoing it haha.

No person desires to learn that a lot of 1 individual.

Open charges are excessive and steady.

I’d say this newsletter is performing higher than it ever has.

It’s quite a lot of work of however I like it. I wouldn’t do it if I didn’t take pleasure in it.

Scripting this newsletter is the one process I gravitate to by default each time the work juggling a number of niche websites is finished.

It’s price attempting however no assure

I’m typically requested whether or not I run email newsletters for my niche websites.

I run a newsletter for just one niche web site and that one is only a preset sequence of 30 emails. It’s set it and overlook it.

Nevertheless, I imagine it’s price attempting regardless of your niche.

You by no means know.

You don’t want a ton of subscribers to get a way of whether or not it should work.

If you happen to get 1,000 subscribers and don’t make a nickel after a month, it’s hopeless.

If cash isn’t your focus, measure success with no matter final result you search. Perhaps it’s model constructing or visitors to your web site otherwise you simply need to change into well-known in your niche.

As a result of my greatest niche web site was lacking just about the entire above-listed components, it was a bust.

I ought to’ve recognized.

Dwell and be taught.

At the least I’ve the Fats Stacks newsletter to inform you about my email newsletter failure.