Micromobility company Bird releases a new retail e-bike

You in all probability know Bird for its shared e-scooters, which turned ubiquitous in lots of cities through the e-scooter growth. In June 2021, the company entered into the shared electric bike market. Now it has a new, slimmed-down and sleeker model that you could only for your self.

The Bird Bike retails for $2,299. It’s obtainable now within the U.S. (the UK and EU are on the best way). The bikes are fitted with rear hub motors from Chinese language e-mobility elements company, Bafang; thumb throttles for making incline driving simpler; an LCD panel displaying metrics like velocity and distance; and a battery that enables for 50 miles of electrical vary.

[Photo: Bird]

The goal purchaser, says Rebecca Hahn, Bird’s chief company social duty officer, is each automobile drivers trying to change to extra carbon-friendly commuting choices, in addition to individuals who don’t stay in one of many 300 cities the place Bird operates a shared service. Bird additionally has two types of e-scooters for purchase: the Bird One, and the later-released Bird Air, which has a cheaper worth level and a barely slower prime velocity (to not point out the children’ scooter on the market, Birdie). Shopper merchandise signify round 10% of Bird’s enterprise, Hahn says—and the pandemic has accelerated that demand in lots of cities, on account of expanded bike lanes, streets closed to vehicles, and a desire for socially distanced transport strategies. “In some methods, [the pandemic] drove adoption and consciousness of micro electrical autos, each for sharing and for possession,” she says.

[Photo: Bird]

Bird’s want to diversify, by way of each shopper merchandise and enlargement into e-bikes, is probably going a reflection of each market tendencies and its personal monetary trajectory. The e-bike market grew 157% yr on yr, and is predicted to achieve $68 million by 2026, greater than the sharing market projection of $13.8 billion. And, the newest second quarter results filing from Bird, which introduced its intention to go public in Could, exhibits a rebound in income from current quarters, however nonetheless sustained internet losses.


General, the e-bike, like all of the company’s merchandise, says Hahn, “helps our imaginative and prescient of cities and cities with fewer congestion-inducing, gas-powered automobile journeys,” Hahn says. “The extra choices we provide customers, the extra flexibility individuals should depend on extra sustainable modes of transportation.”