Meet BetterUp, Prince Harry’s new Silicon Valley startup gig

p 1 what is betterup prince harryand8217s new gig

Prince Harry is now working for a corporation referred to as BetterUp, a training platform for employers, as its Chief Impression Officer. He says becoming a member of BetterUp is an extension of his want to assist folks lead extra significant lives.

However what precisely does BetterUp do?

Based in 2013, BetterUp goals to supply extra folks the chance to entry costly govt teaching that may assist them be extra productive and obtain private targets. It combines particular person one-on-one teaching with a sequence of academic assets and apply workouts to assist folks excel at work. To try this, the platform focuses on giving folks instruments for tackling their work, advocating for promotions, and providing recommendation on different facets of their lives which may be inhibiting their progress on the workplace. This consists of teaching on higher consuming habits and efficient parenting.


The higher echelons of administration are normally the one ones with entry to this sort of teaching, however BetterUp is making an attempt to carry it to the company working plenty. The corporate fees employers a month-to-month subscription payment per worker for entry to the platform and its coaches. Shoppers embrace Airbnb, Google, Hilton, and Warner Brothers, and people may also join the platform via a free trial.

CEO Alexi Robichaux is closely impressed by positive psychology and its guru Martin Seligman, who promotes this concept that individuals might be taught to higher themselves and be extra resilient within the face of failure (or trauma). A lot of the coaching on BetterUp is concentrated on resilience coaching and mindfulness. It additionally pulls perception from evidence-based psychology like cognitive behavioral remedy, incessantly used to reduce unfavorable considering. The platform makes use of a mixture of professionals to manage this teaching, each licensed govt coaches and therapists.

Robichaux talks loads about using “science primarily based” and “proof primarily based” teaching. However there may be a whole lot of debate over whether or not or not teaching is an efficient apply and what precisely it could possibly assist folks obtain. Whereas there’s a rising physique of analysis that makes an attempt to reply these questions and higher outline what teaching is, there may be little consistency in how its deployed within the broader business. Even constructive psychology itself has acquired criticism: one paper calls out the research design as not nicely thought of resulting in a “poorly fashioned concept missing unity and coherence.”

However no matter the place the analysis sits, constructive psychology is wildly in style, as is the teaching business it has spawned. And, given the pandemic and the challenges it has wrought, nobody would argue that staff don’t want all the assistance they will get.

To supply extra proof for its teaching’s advantages, Robichaux is accumulating information on its customers. “Traditionally, simply put this in context, teaching has been a black field, proper?” he says. “How are you aware what’s an amazing coach?”

That’s why the platform checks in with customers often to know how they’re experiencing the platform and whether or not they’re seeing enchancment in their very own conduct. It additionally tracks success via promotions. “BetterUp is the biggest dataset of teaching outcomes on the planet,” Robichaux says.

Prince Harry and his spouse Megan Markle have spoken brazenly about their particular person struggles with psychological well being and the problem they confronted making an attempt to get assist. Harry’s mom, Princess Diana of Wales, was additionally famously outspoken about her personal psychological well being trials.


In his new function, Prince Harry will serve a four-tiered operate. He’ll advocate for entry to teaching globally, determine alternatives to work with charities, form the design of BetterUp and its content material, and assist increase the ecosystem of instruments on the platform. Already he’s helped forge a relationship between BetterUp and Peak State, a psychological health startup that attracts closely on sports activities medication.

Individually, the Duke of Sussex can be becoming a member of Aspen Institute’s Fee on Data Dysfunction to discover options to a different problem that’s close to and expensive to his coronary heart.