Lululemon gives the yoga mat a clever makeover

02 lululemon redesigns the yoga mat

Even the easiest yoga pose can require your mind to enter overdrive: How must you place your fingers and ft? The place must you look? What’s the proper solution to stability?

Right now, Lululemon launches a new yoga mat designed to chop down on these psychological calculations and assist you higher focus in your apply. The mat is roofed with a sample of 3D ripples, every of which has been positioned to information you thru the commonest yoga poses. The concept is that customers will develop muscle reminiscence about the place to place their our bodies, fairly than searching for visible cues round them.

[Photo: courtesy Lululemon]

Lululemon has a lengthy historical past of catering to the yoga neighborhood because it launched greater than twenty years in the past. For this mat, the designers spent two years conducting focus teams with clients and ambassadors, lots of whom are high yoga instructors. “We found that what folks wished was to really feel grounded of their apply,” says Chantelle Murnaghan, the innovation supervisor at Whitespace, Lululemon’s in-house innovation and R&D lab. “Once we dug into what this meant, it got here right down to not being distracted, so they might higher deal with their apply.”

[Photo: courtesy Lululemon]

Of their analysis, they discovered that yoga practitioners in any respect ranges—even specialists—are consistently utilizing visible cues to get into the proper poses, whether or not it’s taking a look at different folks or taking a look at themselves in the mirror. Stephen Morris, a senior designer at Lululemon who led the design of this mat, wished to create one thing that may permit folks to seek out the cues on their mat as a substitute. “We explored what it is likely to be like for somebody to easily really feel their manner by way of their apply,” Morris says. “Might they simply develop the muscle reminiscence to circulate by way of apply with out having to go searching them?”

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There hasn’t been a lot innovation in the yoga mat market over the previous few many years. A number of manufacturers have created mats with traces on them, together with directions about find out how to use them. However clients instructed Morris these might be distracting and had been generally onerous to see in a darkened room.

[Photo: courtesy Lululemon]

Lululemon took all of this suggestions into consideration. They positioned ripples throughout the mat and used a number of strategies to determine on their placement. They checked out clients’ outdated, well-worn yoga mats to see the place the indentations had been, since these spots had been clearly closely used. They usually polled yogis about the most difficult poses to grasp, which turned out to be downward canine, aspect angle, warrior II, and warrior III.

In the finish, Morris’s group created a sample of 3D ripples on the mat that can be utilized in a big selection of poses. “The ripples are supposed to be gestural, not prescriptive,” Morris says. “And importantly, you possibly can really feel out the place the ripples are, so that you don’t have to seek for them.”

[Photo: courtesy Lululemon]

The purpose of the mat is to not overthink the ripples. Customers ought to simply apply as they usually would, and over time they’ll discover that their fingers and ft naturally really feel extra snug in particular circles. The concept is that ultimately this positioning will turn out to be second nature.

The mat comes out of a broader design philosophy at Lululemon referred to as “the science of really feel,” which appears to be like at how folks really feel whereas they’re lively, as a substitute of specializing in the motion itself. This may be tough, since emotions are subjective, and there tends to be a vary of responses to a explicit exercise. With garments, for example, they’ve discovered that some shoppers get pleasure from the feeling of sweat, whereas others hate it; some girls like feeling motion of their sports activities bras, whereas others like feeling compressed.

With this mat, Morris wished to create room for variety and variation. “An individual’s yoga apply is so private,” says Morris. “This mat is designed to assist a big selection of experiences.”

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