Lululemon debuts first-ever uniforms for Olympic athletes

Canadian athletes will strut into the 2022 Winter Olympics sporting stylish purple trapper hats.

Right now, Lululemon unveils its seems for Crew Canada upfront of the Winter Video games in Beijing, which start in February 2022. They’re the primary outfits the Vancouver-based athleisure large has designed as a part of a deal to outfit Canadian Olympians and Paraolympians for the following 4 Video games, by means of 2028. The debut assortment permits Lululemon to show its talent at creating fashionable clothes that additionally permit athletes to be comfy, due to a system that may be adjusted to the wearer’s wants.

Paul PoirerPiper Gilles[Photo: courtesy Lululemon]

The Lululemon design workforce thought loads concerning the historical past of Olympic clothes, says Audrey Reilly, the inventive director of particular initiatives at Lululemon, who led the design of Crew Canada’s outfits. Up to now, opening ceremony outfits have been impressed by navy uniforms–that includes blazers and berets–to present the workforce a constant look. Reilly needed to create cohesion among the many Canadian athletes, but in addition needed them to adapt their outfits to suit their private type and luxury. “On the opening ceremony, we would like them to appear to be a united entrance as a workforce, however we additionally need them to be comfy in that 4 to 6 hour ceremony,” says Reilly. “Our dressing system permits them to consider their very own private thermal consolation within the Chook’s Nest stadium in Beijing.”

Since 2018, Lululemon has developed a design philosophy referred to as the Science of Really feel, which considers athletes’ subjective expertise in a selected second, each by way of how their physique reacts to an exercise and in addition how they wish to really feel emotionally. The workforce thought of how you can apply this method to the Olympics. They spent 18 months working with Canadian athletes, discussing how they needed to really feel all through the 2 and a half weeks of the Video games. The designers even labored out in chilly rooms, seeing how they felt as their physique temperatures went up in freezing circumstances.

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[Photo: courtesy Lululemon]

Finally, Lululemon developed a modular system that enables athletes to switch items to their private wants: As an illustration, an insulated vest will be remodeled into three lengths by unzipping the underside two panels; jackets have zippers that allow in air for air flow. “We got here up with a idea round ‘thermal identification,’”says Reilly. “Each athlete has a novel response to their setting and what materials are subsequent to their pores and skin. So we needed to [design] a intelligent layering system that that might permit them to customise what they’re sporting at any given second.”

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Brigette Lacquette [Photo: courtesy Lululemon]

Lululemon’s designers created greater than 30 clothes to suit this mandate. They are often layered in varied methods for occasions all through the Video games. Many of the items are available in 5 totally different shades of purple—derived from the colour of the Canadian flag—that are designed to be worn collectively. Some items have an summary print impressed by the maple leaf—the nation’s nationwide image—as seen by means of a microscope. For the closing ceremony, the athletes will put on an analogous outfit, however in ivory. Whereas Lululemon doesn’t presently make sneakers, the design workforce created particular climbing boots in purple and ivory to finish the look. And naturally, there’s a modernized trapper hat that calls to thoughts the Canadian woodsmen who first wore them.

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Daybreak Richardson Wilson [Photo: courtesy Lululemon]

Since 2005, the Canadian division retailer chain Hudson’s Bay had outfitted Crew Canada. On the 2020 Tokyo Video games, the corporate gave the athletes a distinctly informal look with denim jackets spray painted with graffiti, together with vibrant purple sweatsuits. With this debut look, Lululemon seems to be bringing a extra elevated aesthetic to the athletes, one consistent with its high-end streetwear line referred to as Lab, which it dropped in 2019.

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Frederique Turgeon [Photo: courtesy Lululemon]

Beginning right this moment, Canadian Lululemon prospects will be capable of purchase some clothes impressed by the official Olympic equipment on-line and in retailer, with costs starting from $38 to $548. The model will drop new items periodically till the Winter Video games. Within the U.S. Lululemon will promote items which can be just like this assortment, however don’t have “Canada” emblazoned on them.

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Liam Hickey[Photo: courtesy Lululemon]

Lululemon is already serious about the 2024 Summer time Video games, which can happen in Paris. (The next Winter and Summer time Video games will happen in Milan and Los Angeles, respectively.) Reilly and her workforce say they’re planning to proceed with an analogous aesthetic, however modified to the actual local weather in every metropolis. “Constructing this primary assortment was very important,” Reilly says. “This physique of labor represents how we’re going to point out up as a model because the official clothing store of Crew Canada. However we’ll be evolving the look based mostly on environments and the vibe of every metropolis.”