Living Deep sells only the world’s most sustainable home goods

What wouldn’t it be wish to fashion your home utilizing the rolodex of a famend architect?

Nicely, now you will discover out. Jason McLennan, architect and founding father of the Living Building Challenge, has launched an e-commerce web site that options furnishings and home decor from prime inside designers, architects, and sustainable manufacturers. It’s the first main try to assemble a variety of certified-sustainable home goods on a single, easy-to-navigate platform.

Ronel Jordaan Textiles lampshade [Photo: courtesy Living Deep]

The location, referred to as Living Deep, debuted final week and consists of distinguished eco-brands like Avocado, Jaipur Living, and David Trubridge. As founding father of the Living Constructing Problem, a company devoted to the most stringent sustainable structure requirements, McLennan has helped orchestrate the design and building of a few of the world’s greenest buildings, together with a zero-energy straw bale community in Utah and a nonprofit educational center in the Hudson Valley that reuses all of its own water.

McLennan can be a major creator of the WELL Building standard and created Declare, an in depth diet label for merchandise. For Living Deep, he acts as a curator, drawing on his expertise and community to deliver high-end, sustainable, and hard-to-source manufacturers on to shoppers. As of now, the web site hosts greater than 100 merchandise from about 20 manufacturers, with costs starting from $10 to a number of thousand {dollars}.


Living Deep is an effort to deliver McLennan’s architectural philosophies full circle by encouraging shoppers to purchase for the long run, purchase extra sustainably, and, total, purchase much less. “The whole lot is unsuitable with shopper tradition proper now,” McLennan says. “We purchase issues we don’t want. We purchase issues which might be cheaply made and are designed to interrupt. They find yourself in landfills. We purchase issues which might be stuffed with poisonous chemical compounds that make us sick, make our households sick, and we don’t understand it. And we purchase issues made from supplies which might be irresponsibly extracted from the planet which have an enormous carbon footprint.”

Ronel Jordaan Textiles bowls [Photo: courtesy Living Deep]

Scott James, Living Deep cofounder and president, acknowledges that there’s an inherent stress in launching an e-commerce web site even whereas advocating for much less consumption. “First, see if you may make do with out it,” James says. “Then raid Craigslist. Go to the Goodwill retailer. Come to Living Deep to fill in the gaps.” Provides McLennan: “The largest factor you are able to do shouldn’t be purchase the factor you assume you want. Understanding the subsequent level, we’re encouraging folks to search for issues which might be well-built and exist already.”

Stickbulb ground torch [Photo: courtesy Living Deep]

So in case you are going to purchase, purchase smarter. To decide on the stock, McLennan and his spouse, Tracy, curate a possible listing of merchandise from their networks, McLennan’s business initiatives, and lesser-known artists. After vetting that preliminary listing, they cross it to James, who places all the merchandise via the identical three questions on the Declare label: The place does this product come from? What’s it made from? And the place does it go at the finish of its life? Certifications are listed on the product, so you’ll be able to see if it meets considered one of 38 different standards, together with honest commerce, cradle-to-cradle, and cruelty-free.

Ronel Jordaan Textiles kudu sculpture [Photo: courtesy Living Deep]

Along with being sustainable, the merchandise really feel lush and unique. Merchandise like Columbia Inexperienced Applied sciences’ green roofs had beforehand only been out there for business and company areas; via Living Deep, particular person shoppers can fee customized roofs of their very own. Equally, comfortable wool furnishings by Ronel Jordaan is usually on the market only via inside designers or particular person inquiries, based on James. Now prospects can purchase her merchandise on Living Deep. Likewise with lighting fixtures by David Trubridge, which McLennan has in his Living Building home. Now you’ll be able to have them in yours as nicely.