Live Nation has had sufficient of the pandemic curler coster. After more than a 12 months of empty arenas, the leisure large is taking issues into personal fingers and wiring over 60 venues for livestreaming, the corporate introduced at the moment.
The formidable challenge is occurring beneath the wing of Veeps, the livestreaming platform launched by Good Charlotte’s Benji and Joel Madden in 2017, which Live Nation acquired earlier this 12 months—and now we all know why.
“With the flip of a swap, each artist enjoying in these venues could make their present a worldwide occasion,” says cofounder Joel Madden. “We’ve already seen how livestream exhibits drive engagement, and the added ticket income will permit them to make what they’re providing their followers even higher.”
Veeps’s ticket proceeds earned over $10 million for artists in 2020, which funds not solely performers however their bands and crews. The platform doesn’t cost artists instantly, as an alternative including a 15% charge to ticket gross sales.
First up for the brand new wiring challenge is the Wiltern Theater, the 1,850-seat Los Angeles landmark, which is able to start livestreaming on Could 7 with a lineup of exhibits from Breland, JP Saxe, Waterparks, LANY, Younger Thug, Fortunate Daye, Younger M.A, Chika, Freddie Gibbs, and Chase Atlantic. (It seems like Live Nation’s many A-list artists are letting different performers work out the kinks.) Followers should purchase $15 tickets for particular person exhibits or sequence passes at thewilternseries.com.
Pre-pandemic, Live Nation was promoting a half billion tickets a 12 months. This all went to hell in March 2020, resulting in revenue drops as excessive as 98%. Thus, the corporate’s resolution to redefine “dwell” as, you understand, um, live-ish.
This is probably a superb enterprise transfer, as a result of not solely will livestreaming repeatedly seize superfans who would fortunately spend a night and $120-$600 on tickets, however it would improve entry for followers whose cities and budgets don’t align with excursions. Maybe more critically, it would attain the numerous (many) semi-fans who wouldn’t tromp by way of crowds to see Pink, however would completely pay $15-40 to challenge her onto their front room wall.
Different soon-to-be-livestreaming venues vary from golf equipment to amphitheaters. They embody Home of Blues places in Chicago and New Orleans; The Filmore venues in San Francisco and Philadelphia; The Gorge in George, Washington; and Shoreline Amphitheater in Mountain View, California.