Candy corn is just not the beloved Halloween candy you might have thought it was.
That’s based on new research from Morning Seek the advice of, which finds that the autumnal icon is ranked lifeless final in a round-up of Halloween candies amongst U.S. adults. Solely 16% say it’s their favourite.
Sharing that share are Lifesavers and Bitter Patch Youngsters.
Topping the listing of adults’ favourite Halloween goodies are M&M’s and Reese’s Peanut Butter Cups with 53%, adopted by Package Kat at 43%. Hershey’s bars (42%), Snickers (41%), and Hershey’s Kisses (38%) spherical out the highest 5.
All are made by Hershey Co. (It’s the U.S. licensee of Nestlé-owned Package Kat.) aside from Snickers, which Mars manufactures.
Morning Seek the advice of additionally finds proof that trick-or-treating could also be rebounding after final yr’s dismal Halloween season because of the COVID-19 pandemic. 1 / 4 of shoppers plan to purchase as a lot candy as they usually do, up from the 18% who stated that in 2020.
The info is from a ballot of 2,200 U.S adults carried out October 1-5.