LinkedIn profiles get interactive with video cover stories

Whereas specialists have predicted the demise of each, jobseekers proceed to seek for new methods to face out to potential employers—and LinkedIn could be offering a manner to do this.

The skilled networking platform is introducing a number of new options to boost members’ profiles to make them much less like an internet resume and extra interactive. Taking a web page from Fb, Instagram, and Twitter, LinkedIn is including a brand new video Cover Story that permits members to file a private introduction.

In accordance with a blog post by LinkedIn’ chief product officer Tomer Cohen, “A Cover Story is an effective way to introduce your self to hiring managers by sharing your profession objectives, offering a peek at your character, and showcasing your communication expertise.”


LinkedIn just lately polled over 3,000 U.S. hiring managers and jobseekers and located that 76% of hiring managers consider seeing a pre-recorded video of a jobseeker can be helpful. And greater than half (61%) of jobseekers say the normal cover letter might be changed by recorded video. Cohen additionally identified that freelancers can showcase their companies to LinkedIn’s almost 740 million members worldwide, and greater than 55 million firms.

The opposite new options embrace:

  • Pronoun fields so members can add their most popular gender pronouns on the prime of their profile.
  • Creator mode will prominently show content material and hashtags to assist members sharing insights to develop their following.
  • Service Pages for freelancers to stipulate their choices and entice new shoppers.

Lastly, as there was a 21% improve in job postings that listing expertise and tasks as a substitute of {qualifications}, LinkedIn is beefing up methods for members to realize and have their information.

  • Extending its free LinkedIn Studying and Microsoft Study programs aligned to 10 of probably the most in-demand jobs by means of December 31, 2021.
  • Partnering with firms reminiscent of Hole Inc., TaskRabbit, and Twitter to pilot Abilities Path, a program designed to fill the abilities hole with free LinkedIn Studying Programs.
[Image: courtesy of LinkedIn]