LinkedIn background ideas that are not self-promotional

LinkedIn Default Background pre 2020

Simply as you don’t need any of your job search supplies trying generic, you don’t need your LinkedIn profile trying generic to a job recruiter or hiring supervisor. In case your LinkedIn profile to function a bit of on-line private branding that helps you stand out as an expert, one easy step you’ll be able to take is customizing your background picture.

“The LinkedIn banner picture immediately creates a powerful first impression,” says Kyle Nelson, a founding father of a product pictures and video firm. “Not solely is it the primary visible a customer is introduced with in your LinkedIn web page, however it could say so much about who you are.”

If previously, you hadn’t custom-made your background picture earlier than, you had been left with an summary sequence of blue dots as your background picture.

Then in 2020, as a part of LinkedIn’s redesign, customers had been left with a plain grey-on-grey picture, which sadly, is not a design that is approachable or personalised.


“Failing to add a background picture creates a sense of uneasiness in guests to your LinkedIn profile. It suggests you’re not contactable and your presence is static,” says Patrick Ward, director of promoting at software program firm, Rootstrap. With out a background photograph, person might miss alternatives to broaden their community and join with enterprise leads and job openings.

Nevertheless, there’s a fantastic stability between private branding and shameless self-promotion. Right here are 5 methods you’ll be able to customise your background in a approach that promotes your LinkedIn profile, with out coming off as boastful.


One easy approach to spruce up your profile is to characteristic a picture of a related location. “It is a good way of showcasing to potential connections the town you are based mostly out of,” says Heather Taylor, communicators coordinator at a digital authorized providers agency.

[Source photo: Martin Adams/Unsplash]

You can take into account that includes a skyline, a widely known landmark, your audience’s location, otherwise you hometown metropolis to showcase a little bit of pleasure, significantly if related to your work.

[Photo: Jeff Brown/Unsplash]

Business or operate

Utilizing a picture that signifies the business you’re employed inside might be an efficient approach to convey the work you do. This imagery can complement the outline you utilize in your profile’s “Expertise” part.

For instance, when you work inside the transport business, take into account that includes transport hubs, automobiles, or railways. If you happen to work inside the finance operate, take into account a buying and selling flooring, foreign money, or monetary district. The extra particular you might be to the precise nature of your function, the higher. And when you’re an architect however give attention to healthcare services, take into account that includes hospitals fairly than a randomly-chosen constructing facade.


[Photo: Pixabay/Pexels]

Instruments of the commerce

Relatively than that includes a picture of you doing all of your work, you would characteristic the objects you utilize to do your work. “An image that depicts the work surroundings or the first instruments of the pictured individual’s career can offset the boring white backgrounds seen in most profile photographs,” says Jeremy Rose, director at web providers firm, CertaHosting.

[Source photo: Anna Shvets/Pexels]

Whether or not a easy picture of your desk, a Gantt chart when you’re a undertaking supervisor, or a photograph of desk noticed when you’re a craftsperson, showcasing particular objects can convey a way of know-how.

This works particularly properly when you’re a maker or creator. An artist might characteristic the precise sort of drawing utensils you utilize on your work. A chef might showcase the kind of meals you focus on cooking. Discover a picture that represents your ardour and experience.

[Photo: Tatiana/Pexels]

Buyer’s desired profit

Taking a web page out of promoting elementary, fairly than specializing in your self, focus in your audience. Talk the precise advantages your shopper or buyer derives from the work you do. Function a picture that conveys the outcomes you obtain for individuals.

[Source photo: cottonbro/Pexels]

“Communicate on to individuals’s emotional shopping for impulses, with out overly selling your particular services,” says Marsha Kelly, president of the small enterprise resource, “[Focus] on the top advantages you provide shoppers reminiscent of well being and freedom.”

One level of inspiration may very well be your organization’s mission assertion fairly than services or products web page. For instance, when you work within the insurance coverage discipline, the picture might relate to peace-of-mind or confidence. If you happen to work in hospitality or journey, convey belonging or consolation. Additional, when you work in journey, illustrate journey or serenity.

[Photo: Quang Nguyen Vinh/Pexels]

On-brand sample or coloration

If the ideas above nonetheless really feel compelled or unnatural, you would all the time resort to easily that includes an summary, on-brand picture, sample, texture, or coloration. “Pictures of issues like laptops, cups of espresso, and keyboards can look overused and cliche,” says Deborah Boggs, an expert coach who typically advises on social media protocol. “Summary photos or textures could make your profile stand out with out trying inauthentic.”

[Source photo: Pixabay/Pexels]

Take into account patterns that relate to your business. If you happen to work in development, wooden, floorboards or tiling can look lovely and convey energy. If you happen to work in agriculture, an arial view of crops might be fairly hanging with an environmental tilt. If you happen to’re a coder, a billboard of numbers can convey your analytical abilities. Simply make certain the colours or picture you utilize don’t battle with your individual model’s colours or persona.

[Photo: Marcin Jozwiak/Pexels]

Use the proper photos

When you’ve selected the kind of photograph you want to characteristic, you’ll want to discover one you’ll be able to legally use. Take into account photos from websites that characteristic attribution-free, CC0 Artistic Commons photographs like Unsplash, LibreStock, or Stockio. You may as well use instruments like Canva for enhancing and cropping photos to be the proper sizes on LinkedIn and different social media websites.

Lastly, be careful for a couple of fake pas that might flip off guests to your web page. Keep away from utilizing photos with very low decision and clip artwork photographs, which each can seem dated. Likewise, keep away from unnatural inventory photos that really feel too staged. Don’t overlay an excessive amount of textual content on high of a picture, which inevitably will get chopped off throughout totally different units. And don’t go overly fancy. Prioritize simplicity and directness when choosing your background picture; so the cleaner and fewer cluttered, the higher.

Customizing your LinkedIn background is without doubt one of the easiest steps you’ll be able to take to distinguish your self from others on a really crowded platform. If you happen to select your background photograph thoughtfully, you’ll be able to convey your distinctive positioning and keep away from getting misplaced within the crowd with out having to shout about who you are.