Lego turns its iconic pieces into supersized wooden home accessories

01 90701418 for the first time in 60 years

Lego followers and perpetual children—this one’s for you.

Lego has created a playful assortment of homeware accessories with a grown-up look. Designed in collaboration with Danish model Room Copenhagen, the gathering contains image frames, wall hangers, guide racks, and desk drawers—all manufactured from wooden. And since that is Lego, the objects are scaled variations of the iconic bricks, which means the image frames and the desk drawers can stack. With a single desk drawer that prices $218 a pop (in comparison with $20 for the plastic version), Lego appears to be eyeing a distinct form of market worthy of its Nordic origins.

[Photo: Lego]

True Lego followers might know this isn’t the primary time the corporate has performed with wooden. In reality, Lego really started in 1932 in a Danish carpentry workshop, and Lego bricks have been manufactured from wooden for a number of a long time. As plastic grew to become accessible in Denmark after WWII, Lego bought a plastic injection molding machine and by the ’60s—after a sequence of fires burned down a lot of the firm’s wooden stock—Lego had totally embraced plastic.

[Photo: Lego]

Now the homeware assortment might be seen as a kind of return to the supply. In 2018, Lego launched a wooden Minifigure, however apart from that one toy, this new assortment is the primary time the model has labored with wooden at that scale in additional than 60 years. The objects are constituted of European purple oak licensed by the nonprofit Forest Stewardship Council and can be found in a lightweight or darkish oak end. Each bit comes with the model’s proprietary spherical studs, which permit pieces just like the desk drawers or the image frames to fit into each other. Different merchandise, just like the wall hangers ($99 for a set of three) or the guide racks ($140 in darkish oak) can’t be stacked, however all of them have Lego written throughout them (each actually and figuratively).

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“We needed your entire wooden assortment to be suitable with the basic assortment, in order that they are often displayed collectively,” says a spokesperson from Room Copenhagen. (Extra objects are within the pipeline, however we’ll have to attend for particulars.)

[Photo: Lego]

This isn’t the primary time Lego and Room Copenhagen have come collectively. For years, the 2 firms have collaborated on a variety of storage options made out of plastic, from an oversize Lego brick shelf to a lunch box with a handle to a winking Minifigure storage head. With this new assortment, Lego is interesting to a extra grown-up, design-oriented viewers. Although it stays unclear (and unlikely) whether or not the fabric will trickle right down to Lego’s iconic brick toys.